The Real Competition for Your Church

by: Steven Furtick

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One of the biggest dangers that any church faces when trying to reach people who are far from God is comparing itself to other churches.

How good your preaching is compared to them.
How good your worship experiences are compared to them.
How good your videos are compared to them.

This is dangerous. But probably not for the reasons you’re thinking. Yes, the dangers of jealousy and competition are there. But that’s not what I’m talking about.

It’s dangerous because if you want to reach other people for Christ, your competition isn’t other churches. It isn’t a matter of if you have better music than other churches. Better videos than other churches. Even better community than other churches. That’s not your standard of comparison.

Why? Because none of the people you’re trying to reach are going to those churches. When a lost person walks out your doors, their first thought probably isn’t going to be “man, that was better than that other church.” They haven’t been to that other church. Or possibly any church.

The point of comparison for lost people are things that lost people see. That lost people listen to. That lost people experience.

That’s your real competition. So for example, when we decorate for Christmas, I don’t want it to be as good or better than other churches in town. I want it to be as good or better than anything they’d see at the best mall in town. Because that is what every person who has never stepped foot inside of a church before is consciously or unconsciously comparing us to.

Now we do have something that is incomparable and unbeatable: Jesus Christ. I’m not saying we have to make Him look better because He’s not up to the job. And obviously the movement of the Holy Spirit is not dependent on how we measure up to the outside world.

However, we do have to communicate Jesus through certain mediums. I believe these mediums should actually live up to the message and person they’re communicating. And be something that people can relate to. So all of them have to be at their best.

Some people might think that this is shallow. And yes, it is shallow. But that’s where people are, and we have to meet them there. Or we might meet them nowhere.

I’d rather be considered shallow and be surrounded by people who have found life in Christ than be considered deep and be alone. Or surrounded only by people who knew Jesus long before they ever knew me. Lost people can’t become deep Christians until they first become Christians period.

And if part of making that happen means us raising our game and showing the world that the people of God can be just as creative and excellent in what they produce, why would we hesitate to do so?

Read more from Steven here.

Tags: Physical space, Steven Furtick, Worship

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The Importance of Clean Bathrooms

by: Seth Godin

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The facilities at Disney World are clean. It’s not a profit center, of course. They don’t make them clean because they’re going to charge you to use them. They make them clean because if they didn’t, you’d have a reason not to come.

It turns out that just about everything we do involves cleaning the bathrooms. Creating an environment where care and trust are expressed. If you take a lot of time to ask, “how will this pay off,” you’re probably asking the wrong question. When you are trusted because you care, it’s quite likely the revenue will take care of itself.

Read more from Seth here.

Tags: Guest Experience, Physical space, Seth Godin

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Well Diggers vs. Temple Builders

by: Tim Cool

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“We are well diggers instead of temple builders” is a phrase I heard for the first time from Mel McGowan, president of Visioneering Studios.  The first time I heard it, I needed to have it explained….but once it was, it really resonated with me.

The concept is fairly simple and yet profound.  It is based on the John 4 passage about the Samaritan woman at the well. Most of us that have been around “church” for any length of time, know this story.  We know that Jesus goes to a well in the middle of the day and meets a women with a sorted past and shares life with her by getting a drink of H2O….physical water, and then offers and provides living water…a relationship with Jesus.  I have heard dozens of sermon applications about this story and I am sure you have as well. So how does it apply to church facility development?  This is where it really gets cool.

The concept is that we need to look for opportunities to develop “wells” on our campuses and within our communities and not just temples.  The well is representative of several attributes that I believe the church, as a whole, has not done a great job in providing to our communities.  We have been notorious in building temples…you know, buildings that are used one or two days a week.  Places that people in our community believe you have to act, look and smell a certain way to enter. A place with too many “thou shalt not”  rules, whether  they are real or perceived.

A well on the other hand is a part of the community.  It represents a place that was/is a vital part of  that culture.  People came there 7 days a week to get water…but also to see their neighbor, get caught up on what was going on in each others lives, share concerns and sometimes just hang.  They would do life together.  Not just on the weekend…but every day.

The well was “common place”. It was not a top-of-mind place that the community folk would think of when contemplating a place to “meet God.”  And yet, that is exactly what happened.  This common place become a destination were God meet a women in need of a savior…even though that is not what she was looking for that morning as she heading out to gather water.  They shared conversation.  Shared a drink of water.  Talked about the past, the present and what the future could be.  All of this happened in an environment that felt “common” to the women…just the normal place she went every day…but this was an intentional encounter by Jesus.  He knew he was going to have this encounter.  He used the common place for the extraordinary. Verse 4 of this passage tells us that Jesus “had to go through Samaria”. The fact is, from a physical perspective, there were other routes he could have taken to get to Galilee. But he was intentional about going to Samaria…to have this encounter…to change a life.

But the story of the well did not end there. In vs. 28  it says, “Come, see a man who told me everything I ever did. Could this be the Messiah?”  They came out of the town and made their way toward him.” The story continued…and the well was a drawing point for other people to come and hear from Jesus.  The women went and hold her neighbors that there was something cool happening at the well and that they needed to come check it out…and they did.  Do you not get excited to see how one “common place” experience…over a glass of water…in a non-temple setting, lead to life change for not only a woman, but for others in her community.

As you think about your church facilities and campus, think about what “wells” you are providing your community for these kinds of encounters and then be intentional to open yourself up to meet people to do life and start a conversation that could change the world.

Read more from Tim here.

Tags: Connect, Physical space, Serve, Tim Cool, Worship

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Creating a Great Experience at Your Church

by: Brad Lomenick

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It’s been a while since I last read Joe Pine and Jim Gilmore’s book The Experience Economy. If you haven’t read this book, trust me. Go buy it and start reading it right now. If you have a product or service that you offer (we all do, whether in business, church, entrepreneur, or the non profit arena), it is imperative that you grasp the context of the Experience Economy.

I am reminded of it because in a conversation recently someone asked me how I would recommend they keep their product from becoming a commodity. From just being lumped in with all the other similar products in their space, and being seen as just an option instead of the only option, the best option, and the option that is always recommended. Where price determines what the consumer chooses vs. other factors like emotion, connection, and memories.

In the book, Pine and Gilmore lay out the four levels of economic value : commodities, goods, services, and experiences. Progression happens by moving from commodity to experience. Think about coffee. Coffee beans are a commodity, ground coffee is a good, a cup of coffee at dinner is a service, and a latte at a trendy cafe in Manhattan is an experience.

Or about birthday parties for kids- a cake is a commodity, a customized cake is a good, a birthday party with friends is a service, and a full fledged laser tag birthday celebration is an experience. Think about Apple stores. Disney World. You get the point.

The question is how are you creating an experience with the product or service that you offer? How are you allowing your customer to be so engaged with your product that they connect emotionally? Does your product or service creates memories for your customer? Do they want to tell their friends? Is your tribe willing to purchase or buy from you above all others?

There is also a fifth level of economic value, which is transformation. Incredibly hard to reach this level, but our goal should be to get there. Which correlates to our personal and spiritual lives, where transformation and being conformed to the image of Christ should be our goal.

Read more from Brad here.

Tags: Brad Lomenick, Physical space, Worship

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The Death of the Mall and the Future of Church Buildings

by: Thom Rainer

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I remember the first time I went to a mall. Raised in a small town in the southeastern section of Alabama, I was amazed when I went to the “big city” mall in Montgomery. All the stores were under one roof. They were new and shiny. The venture became an adventure for me.

But that was fifty years ago. Things have changed. Things have changed significantly.

As Jeff Jordan notes in The Atlantic Cities, the future of American shopping malls is tenuous.

The Plight of the American Shopping Mall

As Jordan says in his prescient article, the trends are gloomy for malls. Sales are down. Numbers of malls have closed or they are on the precipice of closing. Vacancy rates are up. Jordan notes “there are more than 200 malls with over 250,000 square feet that have vacancy rates of 35 percent or higher, a clear marker for shopping center distress.” He further provides data that indicate over 10 percent of malls will close in the next five years.

Of course, the declaration of the death of American malls is an overstatement or, at the very least, a premature obituary. Many malls will remain open; a number will remain viable and growing. Still, the trends are unmistakable and unavoidable. Only those who deny reality will fail to note the implications of this issue.

The Relationship to Church Facilities

Is it then fair to suggest any relationship between the decline of the malls and the future of the church buildings? I think so. To be sure, most malls are adversely affected by the growth of online shopping. There are not too many brick and mortar stores that don’t feel the impact of the Internet.

But there is more to the decline of the malls than the rise of the digital world. The Boomer generation has been the generation of bigness and sprawl. Their parents, in the aftermath of World War II, moved numbers of them to the new and massive suburbia. Large malls would soon follow. Most large megachurch buildings were constructed primarily for the favor of the Boomers.

But the children of the Boomers, Generation X and, even more, the Millennials, have been pushing for more intimacy and smallness. They triggered the unprecedented growth of Starbucks. They have been the key movers in social media, which has fostered a new online intimacy.

Among the Christian Millennials there is a desire for greater intimacy in church. They are in many ways triggering a new small group revolution. And though they may not have an explicit aversion to large church facilities, neither are they attracted to them.

The Future Size of Church Facilities

As there will still be large malls twenty years from now, so will there be large church facilities whose worship centers can accommodate 2,000 or more in one service. But you will also see a discernible difference in megachurches in ten or twenty years. Fewer of these large churches will have large facilities. More will have smaller worship centers and multiple venues, many with multiple gathering times and days.

The trend in smaller facilities will not be limited to just the largest of churches. Churches of all sizes will “downsize.” Or, as an alternative, they will not build larger the first moment the capacity feels challenged in their worship services.

A Boomer church leader looks at a small building and limited acreage and sees challenges. He sees the limitations of size and space. A Millennial leader looks at the same building and acreage and sees opportunity. He immediately thinks multiple venues, multiple services, and multiple days.

It will be fascinating to watch these trends unfold. Large malls will yield to online shopping and smaller and more intimate shopping villages. And large church buildings will yield to smaller church buildings and other venues that aren’t “churchy” at all. The result may be that we will see our church facilities actually utilized more; greater facility stewardship could result. After all, only college football stadiums are utilized less than church facilities.

Read more from Thom here.

Tags: Connect, Physical space, Thom Rainer, Worship

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Don’t Hate Me Because I’m a Church Building

by: Rob Cizek

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Think about your commute this morning. I bet that somewhere along the way you passed through a mixed neighborhood. You know the kind, where some houses are well-kept and others aren’t.

Now let’s say you had to spend your money buying one of those houses. Which would you choose? Would you pick the one with the fresh paint and a straight roof or the one the tired façade and dated carpets? The answer is pretty obvious.

But it’s probably not obvious at your church. If you were to visit your church for the first time, what would your “fresh eyes” see? How are your carpet, lighting, building smell, media equipment, bathrooms and paint?

CHURCH GOGGLES

Because we love our churches, many times we don’t see what visitors see. We have our “church goggles” on. Andy Stanley likes to say our churches can be like old couches. We love our old couches because of the wonderful memories they bring to mind. But any visitor just looks at our old couch and sees junk.

Church goggles aren’t our only problem. Churches can be caught in a never-ending battle to please everyone. Raise the prospect of spending any meaningful money on your church building and there will be those who criticize. “That money can be better spent on _______ (name any ministry or good cause)” they say. Of course it can. Who wouldn’t agree that dollars spent helping people are better used than buying carpeting?

LIKE IT OR NOT, BUILDINGS ARE A CHOICE YOUR CHURCH MADE

This is where leadership needs to step in. Fresh carpeting can help reach people. When your church bought its building, it made a commitment to a ministry model. A church building the primary tool of the attractional church model. You invite people to “God’s house” where they build relationships and grow spiritually. A building is no different than a family’s house. You don’t just purchase it once and forget about it. When you bought, you implicitly made an commitment to maintain it. My mechanic recently told me about a customer of his that bought an expensive car. He believed that because he paid a lot for it he didn’t need to change the oil. It wasn’t long before the car ceased to function. Do people in your congregation believe the same thing about your church building?

Leaders should remember that your church building is the primary tool your church has chosen to reach your local mission field. By keeping it fresh and attractive your church maintains its ability to reach people.

BUT WE REALLY WANT TO SPEND MONEY ON SOMETHING ELSE

Are you tired of spending tens of thousands of dollars on utilities, mortgage payments and maintenance? Do you want your church’s dollars to go to something more worthy? Great! You can. Get rid of your building. Or downsize. Sell your building to a growing church that really needs your space. You can rent space for meetings or meet in homes. You can use live streaming video to bring together a lot of small locations. There’s no rule that says your church needs a building. A church is not a building but a community.

Form follows function. If you want 50% of your church income to go outside the church, reduce your facilities expenses according. This way your vision and budget are aligned and your building won’t be an unnecessary point of tension/conflict.

NO MIDDLE GROUND

If you have chosen to have a building, maintain it well. Dated, dim and dingy environments won’t help Jesus. They only reinforce the negative impressions held by unchurched people. Own up to the commitment you have already made. Remind your congregation why “clean, bright and up-to-date” are important to reach people.

If you don’t have a building, don’t be too quick to get one. Renting and using technology to connect aren’t bad things. They free you from the massive distraction and expense that come with buildings. If you’re not about attractional church, don’t kill yourself committing to the main tool of attractional church.

With buildings you’re “all in.” Each year building environments are either getting better or getting worse. There is no middle ground.

Tags: Physical space, Rob Cizek, Worship

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Design Intervention

by: Mel McGowan

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Tags: Facilities, Mel McGowan, Physical space, Visioneering Studios

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