5 Hidden Leaders in Your Church Waiting to be Asked to Jump In

by: Rich Birch

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Chances are your church is looking for more leaders to serve within various ministries. Whether your kids ministry needs some more coaches to motivate the teams … or your small group ministry is needs some great new leaders … or maybe even your weekend services needs some support to ensure that everything runs smoothly.

Churches are driven by the volunteer leaders and you need to find some new ones!

I believe that God has provided the leaders you need in your church to push the mission forward. The problem is that often leaders might be hidden within your church and you need to seek them out. Here are some types of leaders that I’ve found over the years … look closely into these types of people in your church you’re bound to find some new leaders!

• People with Followers // Potential leaders are leading people already. This Sunday after your service look around your foyer and try to notice those people who seems to be “holding court” with a circle of people. Those people are influencing and leading in your church … even if you haven’t given them a role!
• Young People // Chances are that someone trusted you when you were too young to lead something. Are you trusting young people as much as you were trusted? Find some young folks in your church … and give them a small project to lead.  When they succeed give them more!
• Moms are Leaders // Keeping the modern home on the rails takes incredible leadership. There are still “at home Moms” who are attending your church who would welcome the opportunity to lead within your church. If you were able to find some mid-week and mid-day opportunities you would unlock fantastic new capabilities as a church!
• Zoomers! // Boomers that zoom! There is a generation of leaders who have been leading for years in the marketplace and had great success but are now looking for significance. Look among the boomer generation to find some leaders who might be looking for a new way to invest their time, efforts and energy!
• Entrepreneurs Lead // There are business leaders in your church who run their own businesses and might be up for investing a few hours a week in a project at your church. These leaders are going to want something that will show results and push the kingdom forward! Look for business owners and pair them up with some projects this month!

The problem with leaders is that they want to lead!  Remember to give new leaders roles that make a difference in the life of your church and release them to change the world!

What are some other hidden leaders that you have found within your church?

Read more from Rich here.

Tags: Leadership Engine, Rich Birch, Staff Development

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5 Hidden Axioms of Volunteer Management in Your Church

by: Rich Birch

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Effective church leaders are excellent volunteer managers. Managing your volunteer teams within your church is a nuanced and mysterious journey … It’s not always obvious what it takes to lead them well!  Here are 5 truths that I’ve found that weren’t obvious when I first start leading in church!

• Volunteers are Donors // In a very real way volunteers are paying us to create a positive service environment for them. Treat volunteers well because they are the ones paying your salary!
• Strategize for Friendship // We need volunteers to do tasks to make church happen however volunteers want to build relationships with other people. We are responsible for creating a service environment where friendship blossoms.
• More Opportunities = More Volunteers // Effective church leaders find ways to create more “spaces” for volunteers. Rather than a scarcity mindset that focuses on not having enough people to fill roles … our job is to create more spots for people to serve.
• Release Earlier // Give away the leadership of your volunteers to other volunteers as quickly as possible. Become a leader who leads leaders.
• Think Outside the Weekend // There are tasks and activities that you could be leveraging volunteers throughout the week that would accelerate your ability to serve people. Pull volunteers into operation of what you do during the week!

What have you learned about managing volunteers over the years that wasn’t obvious when you started leading in a local church?

Read more from Rich here.

Tags: Leadership Engine, Rich Birch, Staff Development, Team, Volunteer Culture

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7 Things Every Pastor Should Do Every Week on Social Media

by: Rich Birch

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The most recent study shows that 67% of adults use social media regularly. [Study] If 2/3rds of your church showed up to a meeting every week would you want to use that meeting to communicate with them? If that percentage of folks in your community came to an event in your town next week would you want to find a way to use that platform to reach people?  Church leaders that ignore social media are missing a significant channel for reaching people in their community.

You might be hindering God’s work in your church because you aren’t posting enough status updates!

Social media is simply a way for you to connect with people and get to know them better. Do you want to build relationships with your people? These networks are amazing platforms for spreading ideas and concepts. Surely you want more people to connect with the message of Jesus? Social networking allows a leader to leverage more influence faster than so many communication platforms in the past. Do you believe God is asking you to influence this generation?

Here are seven simple and straight forward tasks that every pastor looking to connect through social media needs to do every week. They aren’t time consuming and they could be done on a wide variety of networks. These are a good starting point …

• Thank A Volunteer // It’s doesn’t need to be fancy but needs to be sincere. Call out a volunteer who serves with diligence on one of the teams at your church. [Something like this.]
• Show Your Humanity // Authenticity starts with letting people see you beyond just your role as a leader. Take some time to show that you are a normal person. Let your people get a peek inside your home life. [Here’s an example.]
• Bite Sized Sermon // One of the social media “primetimes” is early in the morning. Your people are checking in as they get ready in the morning. Share with them a quick quote from what you read that morning to help focus them for the day. [Morning time is prime time!]
• Post a “Behind the Scenes” Pic // You get to see some pretty cool stuff as a church leader that your people would love to see.. The worship team praying back stage before a service. The youth band rehearsing. Elders meetings. (Ok … maybe not that one.) Keep an eye out for something that your people might want to see!
• Encourage Other Pastors // Who are some other pastors that you follow? Let your people know and take some time to publicly thank them for their ministry to you. It show’s unity in the body and models a healthy respect for leadership. [Honor leadership.]
• Ask for Feedback // Are you working on your message for this weekend and are stuck at a point in your prep? Why not ask your social networks for some feedback? Interact with folks as they leave comments or input. [Some marketplace examples.]
• Dip into the Stream // Set aside some time every day this week to just wade into your social networks for a period of time. Read what people are writing about. Ask people questions. Interact. Retweet. Even 15 minutes a day will give you incredible insights.

Read more from Rich here.

Tags: Attention, Awareness, Brand, Rich Birch, Social Media

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4 Easter Promotion Hacks to Drive Attendance

by: Rich Birch

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We are just a few weeks away from Easter! This is one of those days in the calendar when people are willing to invite their family and friends to attend your church with them.

This year we are adding some new components to our communication plan with our people. We’re still doing direct mail, in service announcements, invite cards, PR push, social media, and text messaging but these are newer items that I think we’re going to get some more traction out of. I’m looking forward to seeing these new tools in our approach help us reach more people this year!

• Daylight Saving Reminder Card // On March 3rd we’re going to have 4×6 cards inserted into every program that will remind people to “turn their clocks forward” the following weekend … on the back of each of those cards is a “save the date” reminder that Easter Sunday is on March 31st.  This card will ask them to be thinking about who they will be inviting this year.
• More Radio! // Yesterday we launched a weekly 30 minute radio program. (I know … welcome to 1960s ministry!)  Our data tells us that radio has been incredibly effective in attracting first time guests to our church.  So we are deciding to do more of it this year. [Listen to the first episode.] The cost per minute of radio time is incredibly low. For the month of March we will not only be running our normal teaching production but accompanying that with lots of encouragement to attend our services with some family and friends. How can you use “old media” to connect people to your church? 
• Digital Tools Galore // For these “big days” we generate a wide variety of digital invite tools for people. If our people change their facebook profile image to something we provide it generates conversation with their friends. For this Easter we’re going to max out the varieties of these pieces. We want to make content that is easily sharable on whatever social platform our people prefer!
• Impact Testimonies // The four weeks leading up to Easter we’re going to feature “impact testimonies” on our facebook page.  These will be short articles talking about how being involved in Liquid has made a positive impact on them.  These stories will also be accompanied by photos of the people. Although there isn’t a direct correlation between this content and “please invite your friends to Easter” … it does remind people that good things happen when people connect with our church.

What are you doing this year to help get the word out about your Easter services?  I’d love to hear about it! We’re always looking for great ideas to help us communicate with our people.

Read more from Rich here.

Tags: Attention, Awareness, Communication Plan, Easter, Rich Birch

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Is Direct Mail a Part of Your Church’s Communication Strategy?

by: Rich Birch

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The number of potential ways that church leaders can communicate with their people can be staggering at times. Email blasts, text messaging, Facebook, Twitter, Instagram, your own website, billboards, flyers, postcards, smoke signals … pony express … list this goes on and on!

In the midst of all those channels I’m still a big believer in well done direct mail being an effective part of the mix of tools used to communicate to your people. According to a recent study done by the USPS 98 percent of people bring in their mail the day it’s delivered, and 77 percent sort through it immediately.  When was the last time your people sorted through all their emails?   How many social media status updates go unread simply because people weren’t online the moment you posted it?

In an increasingly “digital” world … old fashion direct mail has an increased value as a tool churches should leverage.  People have moved their communication to online channels so often it’s only bills arriving in their mailboxes. This creates an “urgency” for people to sort through the mail … and you get to insert the “positive message” of your church adjacent to the “negative message” of all those bills!  Context is a powerful way to focusing people on what you are saying!  Here are some more benefits of well executed direct mail being a part of your strategy:

• Tangible // Your mailing takes up space in the homes of the people you’re sending it to.  How can you design it in such a way that it will linger for a while rather than just end up in trash? What “space” can you design the piece to occupy once it arrives?  Are you sending them a few invite cards for your next series and asking them to keep them in their car as a tool to invite friends? Is it a fridge magnet reminding your parents about the important dates in the student ministry?
• Targeted // Your database tells you a lot about the people in your church.  Rather than just “broadcasting” the same message to everyone you can leverage that data to send different people different direct mail pieces.  You can send a letter to people who you know were in a small group last semester asking them if they will be attending again this coming semester while at the same time mailing people who aren’t in a group information on how to get plugged into one. Leverage the fact that you are focus your pieces to wide variety of audiences in your church.
• Cost Effective // Every church leader is looking for ways to stretch their communication dollars farther. Start by sending a series of postcards to your people which are pennies to print and deliver.  In comparison to other forms of “advertising” this is an inexpensive way to get the message out.  The economies of scale are nice with direct mail as well … generally the more you print the less expensive each piece is to print and send!

Where have you seen direct mail used effectively in a church communications strategy?  I’d love to hear about it!

Read more from Rich here.

Tags: Attention, Awareness, Rich Birch

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Lessons in Live Polling at Your Church

by: Rich Birch

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Last month we hosted a series of messages at Liquid where we featured “live polling” as a core part of the message.  The “big idea” of the series was to use national interest in the upcoming election as a jump off point to talk about the Kingdom of God.  Tim did an amazing job with the entire series.  [Click here to check out the series and see the live polling in action.] [Download this infographic of some of the things we learned from polling our people.]

Live Polling gives your services an incredibly dynamic feel. Our people are used to interactive everything but when they come to our church services they are often seen as just “one way” monologues where people on a stage dispense information.  By using the cel phones that are in people’s pockets you are able to access what your people are thinking and create a fun dialogue with your people.  Here are some lessons we learned about live polling in church:

• Choose Technology Wisely – I spent a bunch of time over the summer looking at a number of different technology solutions for live polling because I didn’t want to have any problems once we actually got to the services.  I would highly recommend [Poll Everywhere] because their service is robust and gives you tonnes of options for conducting your live polls.
• Set Autoresponders – When people submit their poll answer make sure the service sends back an acknowledgement text because as important as actually taking in people answers is … having your people know that you got their answer is even more important! People want to know that their vote counted.
• Do “Demo” Questions – Every week we had our Campus Pastors walk our audiences through fun questions earlier in the service to show how the technology works.  Each demo included the campus pastor asking everyone to take our their cel phone (wave them in the air!) and then actually explaining how the “short codes” work for the polling.  We asked questions like “Which Pastor is most handsome?” and “Who is going to win the Super Bowl?”
• Tell the Press About it – Make sure to send out a press release to local and regional news outlets about the fact that you are attempting to garner your people’s feedback through polling.  It’s counter to the broader culture’s perception of what “churches do” and therefore it’s a great news story!  [We had coverage from both local] and [regional news outlets about our use of this technology]. [Check out our press release.]
• Ask Questions with Wide Variety of Opinions – Try to craft your questions in such a way that they don’t lend themselves to “binary” responses.  Our participation was more dynamic and engaging when we had responses that became a horse race between 3-4 answers.
• Practice the Technology – This probably goes without saying … but make sure you test the questions multiple times before you get to Sunday morning.  Make sure you know exactly how you are going to display the response screen … make sure the shortcodes work … make sure everyone is well aware of what is happening.  Spending extra time on the front end will make sure it’s a smooth experience for your people!

Live Polling could add a nice interactive piece to an up coming series at your church!  How could you see using this technology in your ministry?

Read more from Rich here.

Tags: Attention, Awareness, Live Polling, Rich Birch

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Leveraging Social Media for Your Next Church Event

by: Rich Birch

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As our people use social media all the time it’s becoming a growing expectation that as a church we leverage these tools to help them experience what we do. How can you use these tools within your ministry?

I sat down with Ali Raney who is the Social Media Coordinator at The Meeting House to talk about how they leveraged these channels at a recent event.  Ali is thoughtful leader, talented musician and gift to the church on all things social media.  You should follow her on twitter: @aliraneymusic.

On October 20th 2012, The Meeting House hosted a large event (part worship service / part tailgate party / part epic dance party) for all 13 sites at a local hockey arena (how Canadian!) called One Roof. The purpose of the event was to bring the entire family together under (you got it!) one roof and to kick off the church’s new mission, Transform.

RB: How did you leverage social media to help promote your event before the big day?

AR: We are a large multi-site community of around 6,000 people and we hoped to pack the place out! So two months before October 20th, we made the big announcement on a Sunday morning and immediately followed that up with an e-news blast and a “save the date” on our Twitter feed and all of our Facebook pages. We also introduced a hashtag for the event (#OneRoof) and I made sure to use it every time I posted anything about the event on Twitter (and we asked staff to do the same). A month before the event, we began putting One Roof promo into heavy rotation on all of our communication channels. At least once or twice a week we featured a short, engaging
video on Facebook and Twitter, and/or a photo from last year’s event reminding people to mark it in their calendars. In the last three weeks before One Roof, we did a Facebook cover photo campaign in which we changed the cover photo on each of our 14 pages weekly to feature a picture from last year’s event accompanied with helpful – why, where, who, what, how – details.

RB: Describe how you interacted with your community on the day of the event.

AR: The night before One Roof I scheduled an hourly countdown in HootSuite. I made sure each tweet had momentum by building in excitement, photos, practical reminders and our #OneRoof hashtag. I was sure to follow the hashtag and retweet almost everything that came in from followers. As we got closer to the event, people started to tweet more and more and I was RT’ing about 7 or 8 tweets every 5 – 10 minutes. As soon as doors opened for the event, we began a live-tweeting party! As the 5,000 seat arena was filling up, I had a long list of (pre-planned) fun, serious and meaningful community- building questions scrolling on the big screens. We would tweet a question and then RT our followers’ answers. Our community went crazy for it, and it created an awesome vibe as people waited anxiously in their seats for One Roof to commence!

Later on in the evening we had an epic dance party, deejayed by none other than our Teaching Pastor/ DJ Bruxy. We set the stage throughout the day on Twitter by asking the Instagrammers in our community to start posting photos of their One Roof experience, using the #OneRoof hashtag. We then used all of their photos in a scrolling slideshow throughout the dance party! This was an awesome social media feature, because as people were dancing, they saw photos up on the big screen and wanted to see themselves and their friends up there too. It was an easy way to get people to
interact with us!

RB: What tools did you use to manage your day?

AR: HootSuite for posting and scheduling Tweets, ProPresenter 5’s Twitter app for fielding and posting tweets on the big screen, Facebook, Instagram and Hashtagram.com – the fun web platform that allowed us to automatically create a big screen slideshow of people’s personal photos from the day, using the #OneRoof hashtag in Instagram.

RB: What did you do that you would repeat in the future at an event like this?

AR: I would definitely do a live-tweeting session again. It created such a cool, community vibe as we waited for the service to start. It helped to build momentum because it was an active, living, breathing thing that people could immediately participate in, and receive immediate gratification in seeing their Twitter handle and photo up on the screens in the arena. It definitely encouraged others to join in the party (and we got 60 new Twitter followers, 72 new Facebook fans and 53 new Instagram followers throughout the day because of it)! I would also do the Facebook cover photo campaign and the day-of countdown again as well as the Instagram slideshow – another great reason to create an event specific Hashtag.

RB: Was there anything you did that you wouldn’t repeat?

AR:I would investigate other Instagram sharing platforms as Hashtagram has limited functionality. You have no control over which photos are put up and in our context, although that wasn’t really a huge concern, it would have been nice to deselect any photos that were in the rotation for too long. I’m not sure if it was a site traffic thing, or something in Hashtagram’s functionality, but it seemed like many people’s photos were never shown (although they followed the instructions correctly) and so we had an issue with the same photos recycling over and over, which got a little stale. It corrected itself a few times over the course of the two hours that we were rolling, but it was disappointing that so many great photos didn’t get any air time on the big screens.

RB: Anything else you want to let our readers know?

AR: I think that social media within the church is one of the most underused methods of evangelism and community building. It (of course) will never (and shouldn’t) replace real time face-to-face relationships, but why not do both well? I’m excited to see where we go from here and I look forward to connecting with other churches and organizations on how best to share the message of Jesus through the use of great social media strategy and application. I would love to connect directly via email with anyone who might be interested in chatting.

Read more from Rich here.

Tags: Attention, Awareness, Rich Birch, Social Media

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When Tragedy Strikes Your Community, Will Vision Direct Response?

by: Bryan Rose

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The church of Vision Room contributor, Rich Birch is starting a rally due to Hurricane Sandy. We wanted Vision Room readers to know about this initiative.

On October 29, Hurricane Sandy made landfall near Atlantic City New Jersey as, at the time of this writing, the second-costliest hurricane in history. With over 100 fatalities in the US alone, millions without power, and more than $50 billion dollars in damage, Hurricane Sandy created an enormous need across the entire Northeast region.

As an organization that, according to Pastor Tim Lucas, bears the vision to “take church to the people,” Liquid Church in New Jersey has responded quickly and appropriately to Hurricane Sandy. This is possible because, even before the storm, Liquid has been meeting needs at street level. They have been even been recognized in their efforts by CNN and the New York Times.

In just a few days, they launched a nationwide effort to challenge churches to come together and unite to serve families hit hard by this hurricane in New Jersey and New York. Known as Sandy Thanksgiving, and focused immediately on the devastation at the Jersey Shore, Liquid Church is mobilizing more than 1000 volunteers to serve the region over Thanksgiving weekend.

Clearly, Liquid Church has been able to present a well crafted and practical action in this crisis, and gain needed enlistment of partnerships, because they already held the DNA to respond when needs arise. In any organization, Intentional Communication of the vision is strongest when actions reinforce and prove words to be true.

To find out how you can SERVE alongside Liquid Church or GIVE to the effort, as an individual or a church, visit the #sandythanksgiving website at www.sandythanksgiving.com

Tags: Bryan Rose, Hurricane Sandy, Rich Birch, Vision Frame

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3 Communication Lessons from iPhone Launches

by: Rich Birch

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It seems like every 6 months Apple does it again.  Somehow they are able to capture the imagination of literally millions of people to get them to line up at their stores to purchase the latest version of their devices.  It’s breath taking.  It’s beyond just a successful business and is moving into a cultural defining experience.  ”Have you stood in line for an iPhone?”  Just this past Sunday I heard of a kid who is going as a “Mac Genius” for Halloween this year!

What lessons can we pull out from the way that Apple rolls out it’s new iPhones for the way we roll out launches at our churches?

• Earn the Right to be Heard Again. // When the first iPhone came out the world celebrated that Apple sold 1 million units in 74 days. The iPhone 3g took just 3 days to get to 1 million units.  The iPhone 5 sold a staggering 5 million units in the first 3 days. Apple has successfully released multiple generations of a “wow experience” to it’s users.  This has earned them momentum and creditability for every subsequent release.  Apple does more than just hype it’s release … it delivers on an excellent experience.  They are known for that delivery and therefore people believe the hype the next time around.  Are we delivering an experience that matches our hype? Is that event really “an amazing spiritual growth opportunity?” Will the kids day camp really “make memories that will last a lifetime?” When our execution matches our communication it creates a virtuous loop where people are more willing to listen to our communication in the future.

• Their Solution Matches Our Problems // Apple has always had a keen ability to see through the typically “technobabble” and actually communicate to the public that their solution solves our problems.  The features of their products line up with real world needs (or wants) of real people. They are masters are connecting the dots between what they have made and how that will help us in our lives. Are being clear “what’s in it for our them” or are we simply describing our solution to our people?  Do people really want a 10 week study on Biblical financial stewardship or do they really just want to know how to get out of debt? Our small groups are great places to meet people, grow spiritually and serve the community … but do folks in our church perceive that they want to meet people, grow spiritually and serve the community? Do we spend enough time explaining the benefits of our ministry to people and not just the features that it includes? Our communication needs to framed primarily from the place of those people listening to it and not from our position as the communicator.

• Hype Works. // Apple focuses the release of products to generate hype.  They understand that the picture of people standing in lines to buy their product is a powerful image for creating purchasing momentum and craft their launches around that hype.  During a previous iPhone launch they even set up a temporary store within walking distance from a massive tech/culture conference to make sure that those clients could stand in line and wait for a phone. When Hollywood releases a movie they gear their marketing efforts to focus a response from the public on opening weekend. Even authors have picked up on the fact that generating a lot of initial sales for their books is a way to earn credibility and sales. Do our launches create this sense of urgency? When we announce the upcoming massive community service opportunity do have laptops waiting the lobby after the service to sign people up right away? Or what if when students signed up for that retreat they received a killer t-shirt they’d actually want to wear to build interest and identification? If it matters to the future of your church … generating and focusing anticipation needs to be a tool in your communications belt.

Our “product” is so much more important than a 0.5 inch bigger screen on a smart phone. Our job is to help people connect with Jesus in a way that sees life transformation that ripples beyond them to their family, community and the world!

I look forward to the day when people are lined up around the block to get into your next ministry initiative! 

Read more from Rich here.

Tags: Apple, Awareness, Brand, Rich Birch

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Is Your Church “New” Enough?

by: Rich Birch

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When people think about our churches does the word “new” ever come to mind?  We live in a culture that leverages “new” to draw people in . . .how does your church use “new” to point people towards Jesus?

Have you ever noticed how theme parks sell themselves?  Check out this screen capture from the Six Flags Great Adventure website.

Theme parks generally add something new every summer and then use most of their “airtime” to communicate the “new thing” at the park. (Although 98% of the experience is the same . . . the new thing “freshens up” the publics perception of the park.) They are doing something new . . . and then want to seen as doing something new.  The new ride encourages people to return to the park.

Did you catch the launch of Taco Bell’s Dorito’s Loco Taco?

This launch employed a rip, pivot & jam strategy to make an old something new.  Taco Bell ripped another brand (and taste) from a related (but not directly connected) market segment.  Then they pivoted it into a product of theirs. Then jammed big time to the new product and new messaging out.

They talked about it . . . “You love Doritos? You’ll love this new amazing taco too.”  They sold 100 million of these bad boys in the first 10 weeks.  That’s a lot of tacos!  They refreshed an old idea and then declared it new.

What is the appeal of all of these “daily deal” sites?

Frankly . . . I’m surprised that this trend has continued.  I would have thought that they would died off long ago.  But it seems like what is happening is that people are looking for more and more targeted “daily deal” experiences.  There is one for ministry resources or entrepreneurs or a bunch of other submarkets.  Did you catch Coffee Meets Bagel?   Every day at noon it sends singles suggested dates from their “friends of friends” on facebook . . . and gives them a great deal on a date . . . they have 24 hours to ask the “friend” to get the deal.  These “Groupon 2.0″ sites are offering “new deals” every 24 hours and offering it for a limited time only.  People love getting in on something great that they know is going away soon.

But what do theme parks, Taco Bell and Daily Deals have to do with the churches we lead?  They are all leveraging the power of “new” to help attract more people.

I’m wondering what would happen if we found ways to do “new” and highlight “new” wherever possible.  So many churches already do this through our teaching series . . . everything 3-4 weeks we “change the channel” . . . but what if this fall we made a bigger deal of “what’s coming up next” . . . What if we encouraged all of our teams to be on the look out for small and big things we can tweak to “new” to help give the impression of our churches rebirthing themselves.

Why?

Strategically . . . . a big part of what we’re charged with in the communications side of church leadership is to help break the cycle of non-attendance.  We know that there are a lot more people that consider our churches home than attend on any given weekend.  Our communications needs to help raise the value of what is “new and exciting” at our church and why they should come back.

Read more from Rich here.

Tags: Awareness, Brand, Rich Birch

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