Why You Have to Care First, and the Most

It’s not the employees’ responsibility to care, it’s the leader’s job to give them a reason to care.

The wrong question leaders are asking is “Why don’t our employees care?” The reason is simple: Your people don’t care because you haven’t touched their heart. You haven’t given them purpose. You haven’t shared and demonstrated what it’s like to care.

When I first started in the Industry, I thought that they just don’t care like I do. At the time, I was probably right. The question I should have been asking myself was do I care for them like I do the business?

We as leaders need to ask specifically what do want our team to care about? Then we need to model that behavior. We need to talk about it every single day and most importantly we need to demonstrate it.

Core Values and Mission are the buzz words in business. But how often are they talked about in the office? Are they discussed every day? Are stories shared that embody the values and mission?

  1. Be clear on what you care about
  2. Talk about what you care about all the time
  3. Demonstrate what you care about to them and customers
  4. Listen to what your employees care about
  5. Help them with what they care about

If you want your team to care, you need to care about them.

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ABOUT THE AUTHOR

Jesse Cole

Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN and ESPN. The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America. The Savannah Bananas currently have sold out every game for two straight seasons and have a waiting list in the thousands for tickets. Jesse is an in-demand speaker and released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries. Staying true to his mantra, “Whatever’s Normal, Do the Exact Opposite,” Cole launched the book with a World Book Tour….at Epcot. Cole’s greatest mentors are Bill Veeck, PT Barnum and Walt Disney. All three share a wall in his office on custom-made posters that display the words Innovation, Showmanship, and Vision.Cole believes to be successful you need to Stand Out and Be Different. He releases daily videos, blogs and articles on LinkedIn. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Cole is the Host of the Business Done Differently Podcast and has been featured on more than 100 podcasts including the Ziglar Show, StoryBrand with Donald Miller and NPR’s Only a Game.

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

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