Discover Vision Clarity

Start here to get clear about your vision by walking the Vision Pathway. At the end of it, you’ll be clear about your mission, values, strategy, measures, and more.

What is the Vision Pathway? >

Live Out Your Vision

Once you're clear on vision, you need to integrate it into every area of your ministry.
Learn more about the Integration Model. >

  • Developing

    Recruit, train, and organize leaders based on vision.

    Leadership >
  • Intentional

    Reinforce vision with great design and clear language.

    Communication >
  • Duplicatable

    Build systems that support and expand your vision.

    Process >
  • Compelling

    Embed vision deeply in every environment.

  • Conscious

    Reflect vision by using story, symbol, and scripture.

  • Welcome to the Vision Room

    Read a note from Will Mancini welcoming you to the Vision Room and pointing some key features designed just for you.

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  • 4 Areas That Drive Effective Church Assimilation

    Is your church’s assimilation engine running well? What area needs the most improvement?

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  • What Does “One Church, Multiple Locations” Really Mean? Multisite Church: How Shared DNA is Part of the Identity

    Where will your next campus fall on the MultiSite spectrum? Knowing where and why will unleash campus effectiveness, establish communication boundaries, and maximize community impact.

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  • Illustrating How Elevation Church Tells Its Mission Story

    “So that people far from God will be raised to life in Christ.” That is the mission of Elevation Church. And as the saying goes, “We can show you better than we can tell you.”

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  • A 5-Step Process for Investing in Your Front Line Team Members

    Delivering a great Guest experience is a fundamental that every organization needs to practice, and organizations that excel in this area focus on how to get the most from their front line.

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  • What’s More Important: A Culture of Mission, A Culture of Discipleship, or a Culture of Leadership?

    What kind of culture is most important in your church? How many “cultures” am you supposed to be working on anyway?

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  • Positive Learning from Negative Feedback

    Leaders in all sizes and types of organizations often face negative feedback and criticism – and many have problems dealing with it. Maybe it’s time to blow criticism away with “TNT”.

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  • Trends in Church Buildings – Why Bigger is Becoming Smaller

    It appears that bigger churches are having smaller buildings—and more locations.

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  • 3 Helpful Rules for Pastors Using Twitter

    If your pastor is new to Twitter or hasn’t found a good rhythm of how to use it, try my 30/50/20 rule for Pastors using Twitter.

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  • 3 Costs to Constant Ministry Imitation

    Ultimately, imitation kills innovation. If you only listen to others, you will eventually stop listening to God.

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  • How to Overcome 3 Common Criticisms When Leading Your Church Through Change

    As your church begins to grow you’re going to face a lot of different criticisms. But there are three really common ones to prepare for.

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  • Why Changing Strategy Without Changing Culture Changes Nothing

    It is not enough to change a strategy or talk about innovation. Cultures must change.

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  • Is Your Church Concerned About and Measuring the Right Things?

    We need to find the right scorecard and begin evaluating and valuing the right things.

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  • The Genius of Being Simple and Obvious Every Time

    Even the simple and obvious leadership principles need to be made simple and obvious, and repeated over and over again to leaders like you and me.

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  • The Power of the Pause in Successful Leadership

    The Pause Principle is the conscious, intentional process of stepping back, within ourselves and outside of ourselves, to lead forward with greater authenticity, purpose, and contribution.

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  • Preaching and the Expectation to be Fed: Moving Past Self-Feeding to the Heart of the Issue

    People will expect to be fed as long as we continue to invite them to dinner.

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  • Inspecting What You Expect for Greater Church Health

    Churches that value and welcome assessments can expect health and growth.

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  • What Happens When Your Elegant Strategy Meets the Minefield of Execution

    The best strategists, executors, and leaders stand up and say, “I’m responsible for it” even if it isn’t in their job description. It’s doubly powerful when both strategists and executors do this, meeting in the middle.

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  • Beyond the One Dimensional Scorecard: Count Vertically AND Measure Horizontally

    It’s time for a new scorecard – one that counts vertically AND measures horizontally.

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  • Why Group Friendliness is More Important Than You Realize

    5 ways for any church to increase its group-friendliness.

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Recent Comments
I love Ed's writings and heart. I am frustrated by these articles, however. Much of the missiological basis of the Church Growth Movement are not mentioned, and the origination of the formulas are not substantiated. Also, the Movement via Wagner, started mentioning the importance of health over 3o years ago. I wish these articles were better researched and less sweeping in their generalizations. Things like E1, E2, E3 evangelism, group multiplication, relational networks, faith, health, and the care to measure the right things are largely missing here. Perhaps Ed has earned the right to generalize, but I still was disappointed. But keep researching Ed! Ed and Thom have continued on in the spirit of the movement by doing quality research, and for that I am deeply grateful.
— Gary Westra
This discussion will continue, for sure. I am tasked with the online worship ministry do our church at FBC Trussville and it is proving to be an important piece of the overall ministry. As in most things In life and technology, balance is in order. Many of our older adults prefer the "live" service online rather than a week or even day-later DVD or downloaded service. They tell me it is important for them to be a part while the service occurs. This is key because if a person simply wanted the message or music or to see the pastor because they "like" him, then it would not need to be live. There is a sense with our people that they need to experience the worship with their church family in real time. Theologically, folks will have issues. This is a disruptive technology for church. But I would hope that before we toss it all away we would approach it with wisdom and humility. Personally, I would like to see the Church grow through small, cost-effective ways like this and not just brick-and-mortar.
— Robby
It seems this was written awhile ago but I would like to respond. Mr. Surratt makes great points. Points that should be taken seriously by all churches. I just do not think these points are the main reason people are not coming back to churches. Who knows the exact reason why anyone does not come back unless they tell you, but I can say with certainty the reasons I do not return are usually the same. 1. Love, tolerance, and acceptance. (unbelievers, baby Christians) Church members seem to want their guests or potential members to behave a certain way. They want them to conform to the system that is already in place. In some ways this is understandable. In other ways, it is isolating to the guest. They want to feel loved and accepted the way they are. They want to be told everything is ok no matter their past. They want to be given time to work out their immediate more pressing issues without having to worry about what to wear and how to talk (church speak). 2. Love, tolerance, and acceptance (believers, unchurched) Many times, these people are looking for what fits their already preconceived ideas of what "good churches" are. These preconceived notions are difficult to overcome and some of them were addressed in Mr. Surratt's article. But I can tell you that a truly loving, a truly tolerant, and a truly accepting church can overcome most of these things. You may never be able to overcome a taste in music, or a theological difference, but most everything else can be healed with Love. 3. People can see the business aspect of the church. I see it almost immediately when I walk into certain churches for the first time. I think people understand that a church has many aspects of itself that are business oriented. I just believe they dont want to experience these aspects when they visit. How many churches are so focused on growth, in numbers of bodies, that they forget the growth of the heart? The American church is now fully Americanized. Its a show and a numbers game. People come to church, especially new comers, CRAVING to fill a void in their life. If you are offering the same thing they can get in the real world, how are you any different? There are plenty of other reasons people do not return and many may not be avoidable. However, the church as a whole needs to reevaluate the arena in which they are playing. The simplicity of the Gospel is good enough to fulfill the hearts of the unbelievers and restore the prodigal's to a relationship with Christ. Love thy neighbor as thyself and love thy God with all your heart.
— Shay Wallace

Clarity Process

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