Developing a Tagline for Your Church, Step 4: Collaborative Awareness

by: Will Mancini

When developing a tagline for your ministry it’s important to consider the taglines of two other kinds of organizations in your ministry environment. Think of this next piece as a step toward ministry environment awareness. There are two kinds of organizational taglines to consider.

  1. Collaborative environment: Other ministries similar or proximate to yours.
  2. Competitive environment: Non-ministry alternatives that compete for attention and time of potential members.

For a local church, the collaborative environment (we are being kingdom-minded by not calling this “competitive”) includes other churches in you area that are trying to position themselves and build awareness.  Many churches find two to three others in this category.  For a competitive environment, think of any place that people may go other than attending church. Do you live near a waterfront community? What is the competition saying? Do you have lots of kids sports around? What promise are they trying to make?

Why is this scan important?

Before you begin reducing your brainstormed list, you want to know what’s happening around you so you can differentiate your “voice” and messaging. If you use a tagline similar to another ministry it may create confusion. For example a church once advertised itself as “the church that rocks.” Right down the street was a big sign for the “Church on the Rock.” Inadvertently, they were building awareness for the church down the street. (And as you might guess the promise didn’t fit.)

Keep your list from your collaborative awareness is a place for the team to see or reference for the next step:

GO TO Step FIVE: Reduce your list to the top five taglines

Return to Church Tagline Post Overview

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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Clarity Process

Three effective ways to start moving toward clarity right now.

Developing a Tagline for Your Church, Step 3: Team Brainstorm

by: Will Mancini

With your new two-word brand promise in place, its time to engage a team brainstorm to list many, many, many and then many more tagline ideas.

The key here is, as you might have guessed, quantity. Most teams don’t spend enough time creating a high quantity of ideas. Remember in brainstorming, no idea is a bad idea and half-baked ideas might lead to break-through ideas!

Now the key with this brainstorm is that you want to think, “outside of the box, but inside of the brand promise.” That is you want to list ideas that flow out of your particular promise.

For example, if you brand promise is authentic excitement you might list:

  • Discover something real
  • Experience something real
  • No perfect people allowed
  • Life so good, life so real
  • Know genuine life
  • Stop being bored
  • Lighting up true life
  • Lighting up real life
  • Unreal community, real life
  • True excitement
  • Live actually
  • Fellowship of excitement

 

If you don’t have a list of 100 ideas you don’t have enough ideas.

GO TO Step FOUR: Review Taglines from other Ministries and Competitors

Return to Tagline Post Overview

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Developing a Tagline for Your Church, Step 2: Gospel Promise

by: Will Mancini

Step two in this process is really quite fun. You now want to determine the best promise for your church to make to people outside of the church, in a way that will resonate with people inside of the church.

An import aspect of this promise is understanding that all products and services make a promise. And most of them over-promise. For example…

  • Coca Cola isn’t promising quality sugar water, it’s promising happiness
  • Southwest Airlines doesn’t provide a safe, on-time plane ride, it provides freedom
  • Mary Kay doesn’t sell cosmetics but offers life enrichment for women

 

The exciting thing for the church is that we don’t over-promise when we make bold statements about transcendent ideals like happiness, freedom and life enrichment. For the church stewards the Gospel of Jesus Christ which can really deliver on the promise!

Yet, I do recommend that you refine your promise based on two criteria that you use to filter all of the potential promises that the gospel can make:

  1. Your strengths as discerned and expressed through your Vision Frame (step one)
  2. The strength of your church culture as experienced by an outsider in the  first four weeks

 

Since we dealt with the first criteria in step one, let’s talk about the second criteria.

Usually a church reflects one of its strengths better than others as you experience the church for the first time. For example a small church might create an intimate environment where a large church may offer inspiring teaching. And then think about it a step further. Is the intimacy of a small church more about acceptance or about transformation? Is the inspiration of the large church environment geared toward challenging a next level of growth or getting started with a second chance on life?

In order to discern this first impression I look for:

  • An honest assessment of the “first-touch” environment, usually, but not always, the worship service.
  • A good understanding of both worship style and personality of worship leadership
  • A good understanding of the primary teacher’s style, gifting and personality
  • Comments made from guests and membership classes/processes

 

Why do we look at this initial exposure to the church? While the church hopefully fulfills all of the facets of a gospel-community, it’s opportunistic to align the face of your church through branding and marketing to the strength of your upfront experience. It creates a seamless connection for your guests! In the long run, it most likely positions the greatest strength of your culture.

To determine your promise, use the Ministry Brand Promise Palette developed by our team at Auxano Design. Do this with your team:

  1. Reviewing the Vision Frame and consider the first experience of your ministry
  2. Ask each leader to select two “slices” from the palette
  3. Tally the responses and select the top-two “slices” giving you four words total
  4. Create a hyphenated two-word promise by picking the best word from each of the top “slices”

For example your promise might be:

  • Authentic-excitement
  • Growth-intimacy
  • Freedom-new beginning

 

GO TO Step THREE: Brainstorm many possible tag lines

Return to Church Tagline Post Overview

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.

How to Develop a Compelling, Gospel-Centered Tagline for Your Church

by: Will Mancini

Sometimes conversations that mix marketing and ministry don’t go well. In this post, I will not being dealing with a biblical basis of branding or marketing, but I will discuss the biblical integration with one branding tactic- the development of an effective tagline.

TAGLINE BASICS

What is a tagline?

It is short, compelling phrase that makes a promise about your ministry to people both inside and outside of your ministry. Other words people might associate with a tagline are a motto, slogan, jingle or catchphrase. Historic examples range from Wendy’s “Where’s the beef?” to Nike’s “Just Do It.”  Recent examples from the 2011 Superbowl ads include Coca Cola’s “Open Happiness” and Chrysler’s “Imported from Detroit.”

What a tagline is not.

A tagline is not your mission or vision. In almost every vision session or marketing consultation I conduct, people are confused about the difference and appreciate constant reminders with clear definitions. Mission and vision language are for your internal ministry audience only. A tagline is for both your external and internal audience, with a special emphasis on the external– people who don’t know about your ministry.

What does a tagline do?

A tagline positions your ministry based on a promise. When marketers use the word “position” they are referring to both the “position” in someone’s mind (How do people file your ministry in their brain?) and the position relative to other ministry offerings. (How does our ministry compare with others?)

Do I have to have a tagline?

No, but generally it is an opportunity that can be missed if you don’t.

How long does a tagline last?

Depending on what industry it represents, taglines can change every 1-2 years or may last generations. BWM’s tagline, “The Ultimate Driving Machine” has endured for over 40 years. I think a church should be consistent enough to stick with a good tagline for 2-5 years. The key is to stay consistently consistent while remaining fervently relevant.

HOW TO DEVELOP A TAGLINE

Here are the steps required to develop an effective tagline. Each step has a post with further information and tools.

Step #1: Revisit your vision. You will want to first clarify the identity and direction of your church. Use this tool to assess your clarity.

Step #2: Decide on a gospel-centered promise. Use another tool, developed by Auxano Design,  to decide on what gospel promise your ministry best fulfills.

Step #3: Brainstorm many possible taglines based on your promise. The key is more. Follow these steps to make your list big enough.

Step #4: Review taglines from other ministries and competitors. Make sure your voice and message are unique.

Step #5: Reduce your list to the top five taglines. Don’t make the decision to quick. Follow some simple steps over two weeks.

Step #6 : Test your tagline with people outside of your ministry. Here is a quick way to test your external audience for free.

Step #7: Make a final decision. Take the ultimate test for your decision.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

COMMENTS

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.

10 Mind-Blowing Facts to Fuel Your Hospitality Ministry

by: Will Mancini

Every month for the last decade, the Auxano team conducts ministry observations during weekend services. We call it the Guest Perspective Evaluation. Here is why I keep this strategic component in Auxano’s toolbox. Okay, each reality by itself may not be mind blowing, but when you put them all together the case is staggering and couldn’t be more compelling.

#1  You will have more guests in one year than you think. Our “information gathering” in churches doesn’t even capture the majority of guests.  Auxano research shows that five to eight percent of your worshipping community will self-identify as guests. Therefore the number of guests in one year is:

[ (Ave. weekly worship attendance) x (.05) x (52)]

#2 Many of your guests are going through situations that make them more responsive to God.  These are the folks that are most likely to be moving, changing jobs, getting divorced, having kids, etc.

#3  Your guests are assessing very quickly whether or not they are coming back. This happens much faster than we think. For example, read  The 11-Minute Difference.

#4  Your guests represent step one of accomplishing the Great Commission- these are the people coming to you!  How much does your church spend on foreign missions? Compare that to how much we invest into the fish that swim to the boat before we cast a net.

#5  A guest who is attending may represent years of prayer, service and invitation by a church member.  My mom and I attended church without my father for 12 years. The first time my Dad came to church with us, imagine how I felt about the church and the hospitality of the people. All I could think is “Don’t screw up!”

#6  Studies show that guests will talk about their initial experiences 8-15 times with other people. Serve guests well and multiply your message.

#7  A welcoming ministry is a great “shallow end of the pool” to get people involved in service for the first time. Yes, you have plenty of intimidating places to serve like worship, small groups and children’s ministry. So why not leverage an easy place to start?

#8  Building a great ministry to guests nourishes a culture of hospitality because of the concrete reminders to the entire congregation that guests matter.

#9 Investment in a welcoming ministry is an investment into every other ministry your church offers.  I ask churches to dream about what ministry they might start. I then tell them to get it done by first having great guest services. Do you want an amazing prison ministry? Maybe the next Chuck Colson is visiting next week.

#10 We are commanded in Scripture to be hospitable. The Greek word philoxenia literally means to “love strangers” and is used in Romans 12:13 and Hebrews 12:3.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

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KnowLiveShare — 11/01/12 11:16 pm

Great tips. My mind is blown. Our community invites new friends to serve first on our Greeting & Hospitality team as a way of getting to know people and begin a habit of serving together. Then, after a season of initial discipleship, they are able to serve in other areas according to their gifting.

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
Read Article >
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.

5 Steps for Courageously Tweaking Your Ministry

by: Will Mancini

Step One: Ask “Who?”

Consider who created the pattern, the model, “the how” of your particular ministry area or ministry responsibility. Did it come from a book, another church (conference), the previous pastor? Someone was the designer. Who was it?

Step Two: Ask “Why?”

Consider the motives and the intent of the person who designed the ministry you lead. Why did the originator of the ministry make the decisions they made? Why is your ministry designed the way it is? What problems were they trying to solve? What were their assumptions?

Step Three: Ask “What’s Changed?”

Somewhere between the original design or latest modification of the ministry you are leading, things have changed. Make a list of things that are different. Is your ministry reaching the same people? Who is coming now? Who has left? How has communication and technology changed? How have peoples’ values changed. What’s new in our community? Is your leadership style different now? Obviously these are a small sample of the countless questions you may ask.

Step Four: Ask “What Change Can We Make?”

After the list of what’s changed, consider how you can modify the pattern, design, for strategy of your ministry area or responsibility. What new problem needs to be solved today? What new challenge or new opportunity is most important to address? How do you need to add value? How can it be done less expensively? How can you reach more people? How can you reach different people?

In the end you want to be able to answer, “What is the most important tweak to our ministry that we can make today?”

Step Five: Engage Flux

Flux is the new reality. And flux is good. Fast Company magazine’s cover story this month is on Generation Flux. It’s not about an age segment demographic, but a way of thinking that successful people of any age must embrace.  Prepare yourself to change and to change things. Think not like a fast follower or best practicer, but like a future designer and better experimenter. This last September I released a little digital experience with Leadership Network called FLUX: Four Paths to the Future. If you want to keep thinking and pushing yourself as a courageous tweaker of ministry, I recommend that you check it out as part of the Leadia App, for iPhone and iPad.

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| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
Read Article >
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.

The 4 Reasons You Stopped Empowering Others and What to Do About It

by: Will Mancini

Someone once asked “Are you going through life or are you growing through life?” I love that question. Right now I am going through significant transition in how I lead. I have never been more motivated by the maxim, “If you are doing what you did last year, you’re not growing.”

One of the greatest growth challenges for any leader is the ability to empower and release others. While I constantly aspire to raise up others, I am consistently amazed at the conditions of my heart that hold me back. Specifically there are four internal barriers that I must consciously work through. Maybe one of these is stopping you right now.

Why do we stop empowering others?

#1 Empowerment increases the scope of unknown ministry outcomes.

As soon as you give some else the steering wheel, you don’t know which road they are going to take. How is your own need of control keeping you from a step of delegation? How can you develop your faith and take a calculated risk  with one of your leaders?

#2 Empowerment requires a sacrifice of short-term ministry efficiency.

Chances are, you are not only good at what you do, you are also fast! And when Sunday’s a coming you don’t have time to develop someone else. WRONG! You have probably waited to long. The current need for expediency is not only unhealthy, its also getting in the way of mission expansion and ministry multiplication. Is it time for you to slow down in order to speed up?

#3 Empowerment requires giving away authority that previously provided the basis of personal ministry success.

Okay, I know this one really meddles. But it’s true in my life. Over the years its easy to get addicted to the minor, everyday accolades and at-a-boys that people bring. Is it possible for these unseen, subversive, “feel-goods” to stop us from reproducing ourselves? More often that we realize, I think.  In what area of your ministry can you starve your ego and get someone of the bench and into the game?

#4 Empowerment necessitates close support and authentic community with other leaders.

The more successful you are the more demands come crashing in. The more successful you are the more people want time with you. If you’re not careful the very heartbeat of leadership –influences others through relationships– gets short circuited through isolation. Sometimes we are just too tired to be close enough when it comes to empowering others. Where will the love that called you into the ministry need to be applied again? Who can you develop that would love to spend time with you?

So what do you do about these challenges?

I must continually do heart-building exercises to to keep my empowerment muscles in shape. In fact I create a work-out through questions that was published in a book I wrote with Aubrey Malphurs. I thought you might enjoy a free copy, as an opportunity to refresh your own commitment to empowering others. The summary chart above gives you an appetizer of the chapters content, questions and exercises.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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— Abel Singbeh
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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
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Clarity Process

Three effective ways to start moving toward clarity right now.

4 Popular Perspectives on Church in the Last 50 Years (and How the Term “Missional” Fits In)

by: Will Mancini

A pastor friend sent me an e-mail yesterday asking for some guidance with a missional book  reading list by Sentralized. As I typed a response, I sent him a chapter that puts “missional” in perspective of how we think about church. I wanted to make that chapter available to you for free.

Here is a chart that the chapter is based on (from page 29 of Church Unique). As I addressed church vision and model-making in 2007, I felt that church leaders needed a thoughtful and simple critique of the Church Growth Movement. Most importantly, I thought they needed a baseline understanding of “missional” and what it means for culture-shaping and vision-casting today. In fact, one of the final possible titles for the book was “Missional Vision.” But we decided to introduce “missional” in the subtitle instead.

You should read this chapter if you:

  • Want a simple definition and explanation of what “missional” means
  • Cut your teeth on ministry within the Church Growth Movement
  • Get confused by all of the category complexity in labeling church stuff
  • Think the idea of “ministry vision” is tainted today
  • Enjoy tension in talking about church models
  • Wonder whether or not your church should be growing
  • Just love the topic of the missional church

FREE CHAPTER – This is Chapter 3 of Church Unique, entitled “The Iniquity of Church Growth”-  Chapter 3: ChurchGrowth vs. Missional

If you find the chapter helpful, please let the folks at Sentralized know. Maybe they will add it to their list.

QUESTION: Let me know the single most helpful book you read in understanding the missional church. I’ll tell you mine in a follow-up post.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

COMMENTS

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
Read Article >
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.

3 Leadership Biases Holding Your Church Back

by: Will Mancini

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| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

COMMENTS

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
Read Article >
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Church Unique Visual Summary

by: Will Mancini

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Download PDF

Tags: , , ,

| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

COMMENTS

What say you? Leave a comment!

Frank beard — 02/18/13 7:41 pm

Thanks!

Rev. Sayer Strauch — 11/01/12 11:01 am

As a clarity guy myself, I found this to be an excellent summary and entry-point for clarify conversation. However, I found 2-3 slides representing a negative perspective toward pastors which I found off-putting. What if the same points were made without cultivating division and alienation from the get-go?

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
Read Article >
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.