Developing a Tagline for Your Church, Step 5: Top 5

Now its time to identify your top five ideas.

I recommend a two step process. Make sure you have had at least two weeks to reflect on your list of 100 or more ideas. The team should have a copy of all of these.  This is important as the creative blitz may produce excitement around ideas that won’t last. A great tagline will get even better in the first few weeks after some reflection.

Step A: After one week, have everyone list their top three ideas. Use this to create a ranked list with the highest rank at the top, but with all of the ideas still on the list.

Step B: Take one more week and encourage active reflection on the list. Now you have had at least two weeks from the brainstorm. Take a final vote and ask people to select their top choice.

Use this process to create the top five list.

GO TO Step SIX: Test your tagline with people outside of your ministry

Return to Church Tagline Post Overview

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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Clarity Process

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