10 Metrics to Evaluate Your Church Before the End of 2012

Over the past year, our team at Church Community Builder has had conversation with hundreds of pastors about what their churches track and measure. Because so many churches evaluate their ministries at year end, I thought it would be helpful to highlight the metrics we saw most frequently in the churches we serve who are growing and healthy.

I don’t think it’s a coincidence that these things matter to churches making an impact. By assessing these areas of ministry, you should be able to gain some valuable insight on how much momentum you have going into the New Year.

With a nod to David Letterman, here is our Top 10 Church Metrics list with some helpful links to break down what you should be gleaning from each one.

1. First-time Gifts: What are you doing to connect with first-time givers?

2. Online Giving: Who is giving online? What page are they navigating from to get to the online giving portal?

3. Discipleship: Who is actually showing up in their small groups? Where are they in the growth process?

4. Financial: How is your church’s financial health? Do you have “margin” or are you maxed out?

5. Engagement: What do your numbers look like for relatively new members who have gotten plugged into service and discipleship?

6. Assimilation: Who is now missing? Do you know why?

7. Overall Growth: What is your data telling you about the growth pattern of your congregation?

8. Impact: How are your decisions validated by data you are collecting? What is worth tracking?

9. Depth of Community: How deeply are people connected?

10. “The Numbers”: Are your numbers higher than last year’s?

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ABOUT THE AUTHOR

Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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