10 Metrics to Evaluate Your Church Before the End of 2012

Over the past year, our team at Church Community Builder has had conversation with hundreds of pastors about what their churches track and measure. Because so many churches evaluate their ministries at year end, I thought it would be helpful to highlight the metrics we saw most frequently in the churches we serve who are growing and healthy.

I don’t think it’s a coincidence that these things matter to churches making an impact. By assessing these areas of ministry, you should be able to gain some valuable insight on how much momentum you have going into the New Year.

With a nod to David Letterman, here is our Top 10 Church Metrics list with some helpful links to break down what you should be gleaning from each one.

1. First-time Gifts: What are you doing to connect with first-time givers?

2. Online Giving: Who is giving online? What page are they navigating from to get to the online giving portal?

3. Discipleship: Who is actually showing up in their small groups? Where are they in the growth process?

4. Financial: How is your church’s financial health? Do you have “margin” or are you maxed out?

5. Engagement: What do your numbers look like for relatively new members who have gotten plugged into service and discipleship?

6. Assimilation: Who is now missing? Do you know why?

7. Overall Growth: What is your data telling you about the growth pattern of your congregation?

8. Impact: How are your decisions validated by data you are collecting? What is worth tracking?

9. Depth of Community: How deeply are people connected?

10. “The Numbers”: Are your numbers higher than last year’s?

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ABOUT THE AUTHOR

Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

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