4 Mega Lessons on Keeping Vision Clear with Dramatic Ministry Success

A few weeks ago I enjoyed a back-to-back connections with three very different and very fruitful ministries. On Monday, I was in Chicago with Dave and John Ferguson on the Community Christian Church team. On Tuesday I was with Mountain Lake  Church in Atlanta, and on Wednesday  I was with Upward Sports in Spartanburg, South Carolina.

These ministries demonstrate dramatic success. Dave and Jon have built a city-reaching, multi-site church as well as a church planting network (New Thing) around the defining value of “reproducing at every level”. Shawn Lovejoy has lead a unique and effective church in the shadow of Andy Stanley’s North Point Community Church. (In addition, he has encouraged a tribe of church planters through the ministry of churchplanters.com.) Both churches gather thousands of people weekly. Upward, as a sports ministry, has impacted millions and continues to cast mind-stretching vision to reach millions more.

My time in reflection on these ministries brought these observations:

#1 The unexamined vision is not worth casting.

When these leaders talk about what God is doing in their ministries, you can feel the ownership and passion that comes through the constant seeking, wrestling, deciding and articulating work of clarity. When they cast vision its real and its worth something not only because they sought God for it, but because they work for it.

#2 The more fruitful your ministry, the more time will be required—not less—to cultivate further clarity.

Great leaders know a simple fact: You can always be more clear. Most pastors treat a clarity exercise or vision retreat like its a one-time gig. But when you are around leaders who see crazy fruitful results, you’ll notice a certain and constant preoccupation with clarity. Ironically they are spending disproportionately more time doing things like:

  • keeping the mission real and felt
  • making the values active and visible
  • insisting that strategy is sharp and aligned

At Upward the team always jokes about re-entering “the tunnel of chaos” as part of the constant clarity pursuit. At CCC, Jon Ferguson, on moment’s notice, can unpack the nuances of applying the 5-step process of reproducing at every level (pictured below.)

Jon Ferguson

#3 Strategic assumptions and the strategy itself (that brought success) must be reinterpreted, reevaluated and reformulated every step of the way.

You don’t convert and develop people the same way at each phase in your ministry. Why not? First, because there is always room for improvement. Second, because times and people change. Third, because with success, your organization must adapt and expand how it does what it does. If you want to keep things both sophisticated and simple, you must dedicate serious time to dialogue and rethinking as a leadership team. At Community Christian I enjoy watching Dave Ferguson redraw the map of how they planned to reach Chicago. As the picture changed, so did the strategy. Currently they are reconsidering how to decrease the number of campus constants as they expand beyond their current twelve locations.

#4  A big vision is the natural byproduct of consistent passion for a simple mission over a long time.

These three  ministries didn’t start with a big vision. The started with passionate mission. Over time, the stick-to-it-ness of humble tenacity and mission clarity gives way to bigger and bigger dreams that become apparent as the mission moves forward. Caz McCaslin recalls the dream to extend his gymnasium to reach another 100 kids. Why? His mission was to introduce children to Jesus through sports. Eventually that mission would bring the dream of 1,000 church gyms with evangelistic basketball leagues across the country. He accomplished that years ago. What next? The same mission is generating a plan to win 4 million kids. These “upsized visions” could never be seen or achieved without a fanatical focus on the same mission over time. The same is true with CCC. After becoming a multisite with twelve campuses Dave and Jon are now talking about “the how” of 200. They just wouldn’t have see that fifteen years ago.

Which one of these lessons intrigues you the most?

Read more from Will here.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 
Reminds me Tony Morgan's classic post entitle “What If Target Operated Like A Church?” I wrote about this in a blog post "Is Your Church Like Target…or More Like A Mall?" https://goo.gl/2qQIy3
 
— bruceherwig
 
Challenging and very good
 
— John Gilbank
 

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