5 Areas Every Church Should Know How to Measure

I want to revisit the five primary spheres of church ministry that leaders should be tracking, quantifying, and measuring. All five areas can and should be covered on a regular basis and in a systematic way. Links are also included to help you unpack how to measure these areas and why it’s important to do so.

1. Discipleship

The greatest Kingdom investment is relationships. Being a good steward of people is what God cares about most. Ask yourself this question to make sure discipleship is a priority: Do you have a process to make sure that first-time guests become attenders, that attenders become members, and that members become involved in real community?

2. Financial

Are you tracking first-time donors? What about one that helps you easily access reports that shows when giving dips? How do you measure the financial health of your church?

3. Engagement

How are you measuring engagement? How can you quantify heart change and authentic community? How can you measure the authentic engagement? There is no one correct answer, but your church should have an answer that fits your unique community.

4. Assimilation

Not every church understands the true value of having a process for assimilation. Your church needs to be able to identify when a person’s involvement in the church community grows or declines. How are you measuring assimilation right now?

5. Overall Growth

Always remember—Numbers reflect lives changed. Kingdom work is the most important work we can apply ourselves to because it is the only work that has eternal implications. There is too much at stake to simply “fly blind” and not be intentional about how we lead the people God has entrusted to us.

Which area of church growth do you find most challenging to measure? What has tracking progress revealed at your church?

Click on the links above to begin a series detailing the 5 areas every church should measure.

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Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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What say you? Leave a comment!

Mr. Steven Finkill — 11/05/12 8:21 am

This is one of those ongoing, never finished discussions in the church. What do we measure? How do we measure it? I love that discipleship is the first thing on the list. It's difficult to measure, though. I think if we got better at measuring our success by the right metrics, we would be more effective overall as the Church

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I just discovered this today and am looking forward to exploring the content on here. It looks like it could be very helpful. Just an FYI - in your paragraph on not putting out B+ material you have a typo. A little ironic. :-) The third sentence begins with "You time" not "Your time."
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I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!

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