5 Areas Every Church Should Know How to Measure

I want to revisit the five primary spheres of church ministry that leaders should be tracking, quantifying, and measuring. All five areas can and should be covered on a regular basis and in a systematic way. Links are also included to help you unpack how to measure these areas and why it’s important to do so.

1. Discipleship

The greatest Kingdom investment is relationships. Being a good steward of people is what God cares about most. Ask yourself this question to make sure discipleship is a priority: Do you have a process to make sure that first-time guests become attenders, that attenders become members, and that members become involved in real community?

2. Financial

Are you tracking first-time donors? What about one that helps you easily access reports that shows when giving dips? How do you measure the financial health of your church?

3. Engagement

How are you measuring engagement? How can you quantify heart change and authentic community? How can you measure the authentic engagement? There is no one correct answer, but your church should have an answer that fits your unique community.

4. Assimilation

Not every church understands the true value of having a process for assimilation. Your church needs to be able to identify when a person’s involvement in the church community grows or declines. How are you measuring assimilation right now?

5. Overall Growth

Always remember—Numbers reflect lives changed. Kingdom work is the most important work we can apply ourselves to because it is the only work that has eternal implications. There is too much at stake to simply “fly blind” and not be intentional about how we lead the people God has entrusted to us.

Which area of church growth do you find most challenging to measure? What has tracking progress revealed at your church?

Click on the links above to begin a series detailing the 5 areas every church should measure.

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Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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What say you? Leave a comment!

Mr. Steven Finkill — 11/05/12 8:21 am

This is one of those ongoing, never finished discussions in the church. What do we measure? How do we measure it? I love that discipleship is the first thing on the list. It's difficult to measure, though. I think if we got better at measuring our success by the right metrics, we would be more effective overall as the Church

Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

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