6 Gut-Check Questions to Ask When Your Ministry Seems Stuck

We’ve all had ministries or programs in our church that aren’t going well. They lack critical mass to make the sort of impact we are looking for. They seem just a little stale and past their prime. Your people are “voting with their feet” and not showing up to the ministry like they used to. Rather than get bitter about this reality … our job as leaders to make things better! Here are some questions that you could use to evaluate that ministry you suspect is losing traction:

  • Can you clarify the why? // People in your church need to have a clear sense of “why” this program or ministry is a vital part of their spiritual journey. When you communicate about it make sure to spend more time talking about the “benefit” of the ministry to them rather than just the “features” of it. Don’t just tell people that the student ministry meets on Sunday evenings and includes a great small group experience … explain to parents and students that your ministry is designed to help students wrestle with the issues of faith, make friends and be influenced by great adult leaders. People won’t engage with something if they are unclear how it will benefit them.
  • Do you need to reduce the internal competition? // Don’t make your ministries compete for the time, resources and attention from your community. Make sure that you aren’t asking your people to do multiple things at the same time. Cancel everything else where people might be choosing that over the ministry you value. People get to the point of “ask fatigue” … you can only ask so much from them. Clear the calendar and your people’s “head space” to be available for your ministry.
  • How can you listen to your people more? // Have you taken time to listen to your people about why they aren’t attending your ministry? Grab a few “opinion leaders” in the group you are trying to serve and take them out for a meal … people rarely refuse a “free meal” … and ask them why people aren’t engaging with the ministry. Send out a digital survey to the people you are trying to serve and ask them open ended questions about what they are looking for from your ministry. [Use tools like SurveyMonkey, Wufoo or Google Forms] Listen carefully to what people are saying … try not to prejudice them with your thoughts on the “what and how” of the ministry.
  • Have you used enough channels to communicate with people? // How many different ways do you communicate to people about the ministry? Chances are you need to increase the messaging to your people. If people aren’t complaining that they are hearing too much from you … you aren’t communicating enough. If you are relying on just one or two ways of getting the message to them … you aren’t communicating enough. (Oh yeah … Sunday morning announcements doesn’t count as a communications channel … it’s a terrible way to reach your people.) Usually higher friction forms of communication get better traction. Gather a group of committed volunteers and call people to let them know about the upcoming event. Arm a group of people to “lobby surf” on Sunday to find potential candidates for your ministry. Good ole’ fashion snail mail still works … send them a snappy direct mail piece!
  • Do we have the wrong leadership in place? // Would you follow the leader who is leading this ministry? Are they trained and equipped to do the role that you’re asking them to do? Sometimes in churches we have a tendency to just put in “available” people rather than the right leaders. You might need to switch the person leading the ministry to gain the traction you are looking for. Every ministry area needs to be lead by people who attract other people. At the most basic level … if people don’t want to be around the leader it’s hard for the ministry to gain traction.
  • Is it time for a gut check? // Would you be a part of this ministry if you weren’t in leadership at the church? Do people you really care for “opt out” of the ministry and you’re okay that they are missing it? Are you having to generate a bunch of internal energy to convince yourself it’s worthwhile? Maybe the best thing to do is just to cut this ministry or program and find a new approach to impacting people?

Great churches are defined more by what they don’t do than by what they do. How have you gone about evaluating ministries in your church and whether they should continue?

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ABOUT THE AUTHOR

Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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