7 Quick Ways to Cultivate a Culture of Intentional Generosity

While most people want to give and want to be generous, it’s important to recognize that inspiring people to give is really only half the equation. Somehow, churches must find a way to bridge the gap between good intentions and active generosity, helping to move people from wanting to give to actively giving.

But does your church give people the opportunity to give in the way that is most natural for them? If you can meet people where they are and simplify the giving process, your church can begin to develop a culture of transformational generosity.

Here are seven things to consider to help cultivate a culture of intentional givers who will support your ministry:

1. Donations at churches that offer online and mobile giving are nearly four percent higher per person than churches that don’t. And tools like recurring gifts help make giving a habit for church members.

2. Cash gifts are less than five percent of offerings at most churches. Passing the offering plate shouldn’t be abandoned but it shouldn’t be the only way churches accept donations.

3. Your online giving tools should allow church administrators to communicate with a giver quickly and easily. A simple ‘thank you’ goes a long way to encourage people to continue giving.

4. Church members follow the examples of their leaders, even when it comes to giving. Churches should provide giving solutions that their staff and leaders use – and are excited to share.

5. Make it quick and easy for people to give in the moment generosity inspires them. Whether it’s an app or a text-to-give number, people shouldn’t have to wait for the offering plate.

6. Develop compelling ways to communicate about your congregation’s generosity. Use storytelling and media to help convey the impact of generosity.

7. Create meaningful ways for people to start giving for the first time. Whether it’s a capital campaign or a special time of giving or a mission, make the first-time gift a memorable event.

Generosity is not something that comes naturally to everyone. Encouraging a generous spirit and cheerful giving by inspiring people to give – and making it easy for them to do it – helps unleash generosity in your church and inspires a culture of intentional, transformational givers.

Learn more about generosity by connecting with an Auxano Navigator.

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

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