7 Ways to Make Sure Your Guests Have the Best Experience Possible

Would you like every guest who attends your church to become an active and fruitful member?

I know. Dumb question.

It’s really a rhetorical question since all church leaders and members would respond with a resounding “Yes!”

So we tried something rather radical to find out what gives church guests a good experience. We asked them. The question was very straightforward: “What would you advise churches to do so that guests can have the best experience possible?” Here are their seven top responses:

  1. “Make sure your signage is clear and helpful in the parking lot. Our family of six rarely gets ready on Sunday morning without some level of conflict. I come to church stressed. I don’t need to be stressed further by not knowing where to go in the parking lot.”
  2. “Provide clear signage to entry points to the church. I am new to our area, so our family has been visiting churches. I have really been surprised how many churches do not have signs that clearly point to where we are to enter.”
  3. “Have a manned information booth [or table] right where we enter. Some churches put their information person or booth in such far out places that they are not useful at all.”
  4. “Greet me casually, not in a contrived stand and greet time. The stand and greet time is so artificial. I know how friendly a church is by the greetings I get when I enter and when I leave.”
  5. “Show me where to take my children. Even better, take me to where I am to take my children.”
  6. “Sit with me. I’ve been in some churches where we were avoided like the plague. No one sat with us.”
  7. “Explain things I might not understand. Even though I’ve been in church for over ten years, every church is a bit different. If your church does something that is not typical, let us guests know both the ‘what’ and the ‘why.’”

We can speculate what guests would like, or we can listen to them. We took the latter path and gleaned some nuggets of helpful information. Let us know what you think.

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Learn how to create an EXCEPTIONAL Guest Experience at Auxano’s Guest Experience Boot Camp coming to Charlotte, NC on August 29-30.

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ABOUT THE AUTHOR

Thom Rainer

Thom Rainer

Thom Rainer is the president and CEO of LifeWay Christian Resources.  Prior to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism.  He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary. In addition to speaking in hundreds of venues over the past 20 years, Rainer led Rainer Group, a church and denominational consulting firm, from 1990 to 2005. The firm provided church health insights to over 500 churches and other organizations over that period. Rainer and his wife, Nellie Jo, have three grown sons: Sam, Art and Jess, who are married to Erin, Sarah and Rachel respectively.  The Rainers have six grandchildren: Canon, Maggie, Nathaniel, Will (with the Lord), Harper, and Bren. He is the author of twenty-four books, including Breakout Churches, Simple Life, Simple Church, Raising Dad, The Millennials, and Essential Church.  His latest book, Autopsy of a Deceased Church, was released in 2014 by B&H Publishing Group.

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COMMENTS

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Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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