8 Tips for Better Church Announcements

When “announcements” are done well they help move the community to be more engaged in the vision your church. When they are done poorly they drag on the service and make everyone wish they would just stop! The difference between these two extremes is often really simple things. Here are a handful of quick tips to consider next time you (or someone at your church) is getting ready to lead this part of the service.

  • Narrow the Focus // As the person actually standing up and “giving announcements” your job should be to focus in on the 1 (or maybe 2) things that are most important at this point in your life of church. Reduce don’t expand. Avoid the temptation to add to the list!
  • Rehearse It! // Michael Jordan threw 500 free-throw balls every morning. U2 still practices daily. You can rehearse your announcements for this weekend a few times before you get up there! Bonus points if you rehearse in front of someone who will give you critical feedback!
  • It’s About Connecting. // The goal of this time in the service is to draw people into your community not to “advertise stuff”. What does your “audience” need at this point? Think about that … not what the ministry leaders want advertised. How can you help people take the next steps into community?
  • Check the Mic // Test every piece of technology that you will be relying on. Make sure the batteries are changed in that snappy wireless mic. Ensure that whoever is running the video stuff (if you’re using it) is in the room with you at some point before the service to make sure it all works.
  • Take a Deep Breath // People need you to be relaxed … take a deep breath before you go onto stage. Don’t worry if you fumble over a few words … smile and move on. If you get stressed … your audience will be stressed. Relax … you’re among friends.
  • It’s not about You. (or Your Stuff.) // How can I say this nicely? You aren’t the main deal. What you are doing is important but it’s not the reason people came to church. Set the stage for what’s happening in your community and then get out of the way. Don’t try to make it about you.
  • Be Visual // Show and tell was interesting when you were a kid because we’re visual thinkers. That’s even more the case now. If you don’t have some sort of visual to back up your points … don’t talk about it. (Really.)
  • Thank Before Ask // You should be publicly thanking at least as much as your are publicly asking. Make sure to thank people for financially giving to your church … thank them for volunteering … be a thanking machine! Keep this ratio right and people will gladly listen to you.

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Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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What say you? Leave a comment!

Car;eme — 03/16/14 2:34 pm

I like the last part about "thanking people (and not taking them for-granted) before you ask" ... many support the church financially yet others who want to make all decisions (and changes) resent these supporters instead of being grateful they have a heart for giving.

Recent Comments
I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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