Casting Vision: The Only Communication Principle You Need to Know

Communicating in a way that captures attention and inspires action is an art. And there’s one communication principle that effective communicators understand when it comes to conveying their thoughts effectively.

Because communication can be messy. It can be complicated. And in many ways, it can’t be controlled as no one can completely anticipate how another person will hear, interpret, and respond to what you say.

Perception is reality, after all.

And communication becomes even more complex within organizations like churches. Pastors or senior leadership may be inclined to jump straight to the ‘what’ after defining the ‘why’ when casting their vision without really taking the time to strategically think through the ‘how.’

The ‘how’ is just as important – if not more – than the ‘what.’ And the effectiveness of your communication as a leader is directly related to your effectiveness in communicating your vision’s ‘how.’

Learning to communicate your vision’s ‘how’ can be difficult because people listen and learn differently, and this is where a lot of leaders struggle. They’ll communicate the same way with their staff as they do their congregation or even their family – but the way you communicate with some audiences doesn’t work with others.

There are two ways to ensure that your ‘how’ connects with each of your audiences:

  1. Diversify your ‘how.’ Because people listen and learn differently, create multiple channels to communicate your message. Diversify your methods to determine which ones work best for each audience. There is no one-size-fits-all when it comes to casting the ‘how’ of your vision.
  2. Keep it simple. You may understand your point because you’ve thought it through for a while. But it may not be that obvious to others. Break down the details to help people understand your message as clearly as you do.

By diversifying the way you communicate and keeping your message simple, you’ll be able to focus on your ‘how’ – and then the vision you communicate will start to make a difference in those who hear it.

Learn more about casting vision; connect with an Auxano Navigator today.

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

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