Clarity of Vision: The Difference Between Status Quo and Achieving Your Vision

Successful leaders have one trait in common: clarity about what they want out of their organization, what kind of team they want to work with and what they want to accomplish. It’s that laser focus that helps them determine what actions to take and where to spend their energy on a daily basis.

The Magnetic Quality of Clarity

Simply put, clarity is what allows you to communicate your vision. Without it, it’s hard to answer even the most basic of questions, like “What does your organization do?” and “Why are you doing what you do?” And, if you can’t articulate your vision, why should you expect anyone to jump on your bandwagon?

What is clarity really about? A synthesis of definitions brings clarity to the concept of clarity: it means being free from anything that obscures, blocks, pollutes, or darkens. Being clear as a leader means being simple, understandable, and exact. The leader helps others see and understand reality better. Leaders constantly bring the most important things to light: current reality and future possibility, what God says about it and what we need to do about it.

There’s a certain magical, magnetic quality about people that communicate their vision well. They inspire and attract people – even better, they attract help. If you can articulate your organization’s vision with passion and conviction, you’ll be amazed at how easy it is to enlist people into helping you build your organization. That translates into the ability to launch your initiatives faster and with greater success.

It’s important to note that achieving clarity of purpose is a continual process; it’s not something you do only in the launching phase. Organizations evolve and leaders must continually evaluate and evolve their vision as the organization changes and grows.

  • Clarifying the vision is about looking to the past as much as the future
  • Clarifying the vision requires careful consideration of strengths and limitations
  • Clarifying the vision is as much about identity as it is methodology
  • Clarifying the vision is always about what God is already doing

Not only does clarity prepare you to take action, it enhances motivation…one of those critical challenges every leader faces. When you clearly visualize the outcome you want in vivid detail and really feel how it feels, it’s hard not to get excited about taking action.

Clarity isn’t everything, but it changes everything.


Would you like to learn more about clarity for your organization? Connect with an Auxano Navigator and start a conversation with our team.


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Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

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Recent Comments
I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

Clarity Process

Three effective ways to start moving toward clarity right now.