Creating a Come and See Culture

II. AN ENGAGING PRESENTATION

A. Engaging presentations are central to the success of our mission.

  1. Presenting the Gospel is a primary responsibility of the church. We are the only organization charged with that responsibility.
  2. “Teaching them to obey everything I have commanded you” is the  unique responsibility of the church. (Matthew 28:20)

B. To engage is to secure one’s attention. In presentation, truth isn’t enough. It needs to be engaging. This is important to consider when deciding who is speaking, singing and presenting.

C. Generally speaking, it’s the presentation that makes information interesting. People usually eat either chicken, beef or fish. You determine what restaurant to eat at based on their presentation of the chicken, beef or fish. Presentation makes things interesting. Jesus made his content different than the teachers of his time. The audience attention span is determined by the quality of the presentation.

Engaging presentations require engaging presenters or an engaging means of presentation. Some people write good lessons, others present in an engaging manner. Separate the two. Let the good writers write, then turn it over to the good presenters for presenation.

QUESTIONS

  1. Is your culture characterized by a relentless commitment to engaging presentation at every level of the organization?
  2. Does your system allow you to put your best presenters in your most strategic presentation environments?
  3. Are your presenters evaluated and coached?
  4. Does your system create opportunities for your best content creators to partner with your presenters?

 

III. HELPFUL

A. Helpful = Useful

B. Helpful content is content that directly addresses thinking and living. It challenges people to think different or act different.

C. Content should be age targeted and specific.

  1. Is your content helpful? Presentation, not content, determines interest. Information that does not address a felt need is perceived as irrelevant.
  2. Do your content creators and communicators understand that the goals are renewed minds and changed behaviors?
  3. Is your content age and stage-of-life specific?

CONCLUSION:

Of every environment, program and production ask:

  1. Was the context appealing? Was the setting engaging?
  2. Was the presentation engaging?
  3. Was the content helpful?

This gets everyone thinking the same way. This is a clear filter to evaluate wins at North Point.

How are you creating a come and see culture at your church?

 

Read Page 1 here.

 

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ABOUT THE AUTHOR

Rob Cizek

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Recent Comments
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

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