How Motivation and Implementation Strategies Define the Multisite Church: 3 Concerns

McChurch. Franchised Jesus. Theological clones. Incubator congregations. Ecclesiological buffets. From the devil.

If there is a classification of church that gets put down more than megachurches, it would have to be multisite churches. Is the critique fair? Sometimes. But not always.

As we found with megachurches recently, there is plenty of good that comes with the stereotypical bad. In the megachurch research we saw that they don’t really draw away members from other local churches as much as people think they do, they are healthier financially, and they are growing at a faster pace than smaller churches.

But what about multisite churches? Let me say that I know some really bad ones… they fit all the stereotypes. But, I know some good ones, too. I’ve preached at several that were on mission, raising up leaders, and doing great ministry.

Warren Bird and Leadership Network– the same group that did much of the megachurch research discussed here on the blog– released some research on multisite churches last fall. And wouldn’t you know that it showed several positives regarding multisite churches.

From the research:

– Multisite churches reach more people than single site churches.
– Multisite tends to spread healthy churches to more diverse communities.
– Multisite churches have more volunteers in service as a percentage than single site.
– Multisite churches baptize more people than single site.
– Multisite churches tend to activate more people into ministry than single site.

Yep– facts are our friends. And, people who hate multi-site churches will probably not like these facts. (They did not like the megachurch facts either!) The fact is there are some good statistical indicators backing up the approach.

And the number of multisite churches is exploding. In fact, 62 of the 100 fastest growing churches in America are multisite. And there are now more than 5,000 multisite churches in North America:

megachurchesVSmultisite

But is this multisite explosion a good thing for churches in North America? Often yes…and sometimes no.

As I see it, the answer is rooted in the motivation and implementation of the strategy. If a church is using a multisite strategy as an alternative to spending $20 million on a centralized campus, most of us would agree that is a wise decision. If they are using it to spread only their “brand of church” or to provide the pastoral team with a “vacation campus” halfway across the country in a tropical destination, it’s probably not a wise decision.

But if a pastoral team is faithful to reaching the communities in which their campuses are located and to ministering to the campuses in an equitable fashion, I wish them all the success. Using a multisite strategy to engage a community through mission and to multiply disciples in the body is a win-win, and it’s happening all over the country.

Unfortunately, multisite churches still face their fair share of issues. The best ones overcome them, but many struggle with similar issues.

In a past article for Outreach Magazine, I discussed three concerns facing multisite churches that I see still apply today.

Pastoral Responsibility

Despite a church’s best intentions at new sites, sometimes certain pastoral duties get lost: scriptural assignments such as praying over the sick (James 5:14); watching over those placed in your care (1 Peter 5:1); discipline (1 Cor. 5); and breaking bread with the beloved (Acts 2:42). I know that those duties are supposed to be the job of the campus pastor, but we also know it sometimes does not happen. The focus is easily placed on the event more than the community. And sometimes that results in people come for the show without connecting to the community.

Christian Community

Connected to pastoral ministry is the community of faith itself. The church is not merely a gathering, but a united people who work together for the glory of God and the good of their neighbors. One of the weaknesses of event-driven multisite churches is that some tend encourage (unintentionally at times) a come-and-get mentality over a come-and-give ethos. Of course this is not only a problem for multisite churches, but the potential for the problem is significant. Don’t misunderstand me; I get that it can work, but it’s not easy. If you are going multisite, I hope it keeps you up at night, wrestling with ways to build community in a system that can easily discourage it.

Reproducing New Teachers

Perhaps my biggest concern with the multisite paradigm is that, without intentionality, it will limit reproduction. Let’s face it– it’s easier to create another extension site than it is to create another faithful pastor who is a great communicator. Our Great Commission strategy should include the reproduction of biblical communicators, not just big campuses.

Where Now?

So am I anti-multisite? Not at all.

I am not anti-multisite or anti-megachurch. I am thankful for both of them. However, I am anti-consumerism. Church is not about being the best purveyor of religious “goods and services.” And if a megachurch or a multisite thrives by appealing solely to the “come and see” mentality that is so prevalent, we will all regret it.

No matter the number of campuses your church has, reproduction is the goal–reproducing believers, ministries, groups and churches. That can be in a megachurch, multi-site church or, for that matter, in a house church.

So, if you are going multisite, make sure you stay focused on multiplying the mission of God– not just your brand of church or the reach of one person. Let’s make it more than projecting the image of a pastor on another screen.

The best churches know and do that– so learn from them.

Read more from Ed here.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Ed Stetzer

Ed Stetzer

Ed Stetzer, Ph.D., holds the Billy Graham Chair of Church, Mission, and Evangelism at Wheaton College and serves as Executive Director of the Billy Graham Center for Evangelism. He has planted, revitalized, and pastored churches, trained pastors and church planters on six continents, holds two masters degrees and two doctorates, and has written dozens of articles and books. Previously, he served as Executive Director of LifeWay Research. Stetzer is a contributing editor for Christianity Today, a columnist for Outreach Magazine, and is frequently cited or interviewed in news outlets such as USAToday and CNN. He serves as interim pastor of Moody Church in Chicago.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!
 
— JAG
 
Reminds me Tony Morgan's classic post entitle “What If Target Operated Like A Church?” I wrote about this in a blog post "Is Your Church Like Target…or More Like A Mall?" https://goo.gl/2qQIy3
 
— bruceherwig
 
Challenging and very good
 
— John Gilbank
 

Clarity Process

Three effective ways to start moving toward clarity right now.