Inspiring Communication Series: Convey One Truth

To help others see change, the leader must understand how to unlock the imagination.

The very act of imagination is connected to faith. The author of Hebrews writes, “Now faith is the assurance of things hoped for and the conviction of things not seen” (Hebrews 11:1). When a leader articulates, or provokes, a follower’s imagination, he or she is serving both God and the individual by exercising the muscle of faith.

Unlock the imagination of your audience by conveying one simple truth.

THE QUICK SUMMARY – Communicating for Change, by Andy Stanley and Lane Jones
Great stories capture and hold an audience’s attention from start to finish. Why should it be any different when you stand up to speak?

In Communicating for a Change, Andy Stanley and Lane Jones offer a unique strategy for communicators seeking to deliver captivating and practical messages. In this highly creative presentation, the authors unpack seven concepts that will empower you to engage and impact your audience in a way that leaves them wanting more.

Whether you speak from the pulpit, podium, or the front of a classroom, you don’t need much more than blank stares and faraway looks to tell you you’re not connecting. Take heart before your audience takes leave! You can convey your message in the powerful, life-changing way it deserves to be told. An insightful, entertaining parable that’s an excellent guide for any speaker, Communicating for a Change takes a simple approach to delivering effectively.


It’s a good idea to keep your vision stories simple. The primary reason for this is that the human capacity to absorb multiple elements isn’t unlimited. When you are communicating a story, keep in mind the limitation of your listeners’ working memory. For the story to be useful, it must be neither too detailed nor too general. The simpler your story is, the more likely that people will comprehend and remember it.

Every time I stand to communicate I want to take one simple truth and lodge it in the heart of the listener. I want them to know that one thing and know what to do with it.

Determine Your Goal – What are you after when you speak or teach? What is the win? Smarter people? Changed people? People with more confidence in God? Your approach to communicating needs to match your goal.

Pick a Point – Point refers to one of three things: an application, an insight, or a principle. With this approach, the point serves as the glue to hold the other parts together.

Create a Map – Follow a five-word outline, each representing a section of the message.

  • ME (Orientation) – a dilemma the communicator has faced or is currently facing.
  • WE (Identification) – common ground with your audience.
  • GOD (Illumination) – transition to the text to discover what God says.
  • YOU (Application) – challenge your audience to act on what they have just heard.
  • WE (Inspiration) – close with several statements about what could happen if everybody embraced that particular truth.

Internalize the Message – you should be able to sit down at a table and communicate your message to an audience of two in a way that is both conversational and authentic.

Engage Your Audience – presentation trumps information when it comes to engaging the audience.

Find Your Voice – to develop an effective style you need to constantly ask yourself two questions:

  • What works?
  • What works for me?

Start All Over – when you get stuck, use these five questions to discover the one thing that the people God has entrusted to our care need to know.

What do they need to know? INFORMATION

Why do they need to know it? MOTIVATION

What do they need to do? APPLICATION

Why do they need to do it? INSPIRATION

How can I help them remember? REITERATION

Andy Stanley, Communicating for a Change


 Think of a recent situation where you were stuck in the preparation of a presentation, sermon, or teaching element. Take this situation to your next leadership team meeting for a collaborative session.

On a chart tablet, list Andy Stanley’s five questions from the “Start All Over” section above. For each of the five questions, solicit answers from your team in a true brainstorming session (no judgments allowed).

After completing each of the five questions, go back through the lists and circle the three most valuable phrases and comments for each question.

As a group, decide on which single word or phrase is your team’s best choice, and underline it.

To complete the exercise and make it useful for both individuals and groups in the future, spend 30 minutes talking through the process of the individual and team choices. Note any applications for future use when you are stuck in your preparation, and apply those applications to help you move forward.

Taken from SUMS Remix 29-2, published December 2015.


This is part of a weekly series posting content from one of the most innovative content sources in the church world: SUMS Remix Book Summaries for church leaders. SUMS Remix takes a practical problem in the church and looks at it with three solutions; and each solution is taken from a different book. As a church leader you get to scan relevant books based on practical tools and solutions to real ministry problems, not just by the cover of the book. Each post will have the edition number which shows the year and what number it is in the overall sequence. (SUMS provides 26 issues per year, delivered every other week to your inbox). 

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Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

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Recent Comments
Yea! You fixed it!
— Mr. Troy Reynolds
I just discovered this today and am looking forward to exploring the content on here. It looks like it could be very helpful. Just an FYI - in your paragraph on not putting out B+ material you have a typo. A little ironic. :-) The third sentence begins with "You time" not "Your time."
— Troy Reynolds
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!

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