Ministry to Millennials: An Example of Why Churches are Stuck

Saw this report earlier this week from The Millennial Impact project. It identifies several trends with Millennials that should raise concerns and more conversation among church leaders. Here are some specific examples:

  • About twice as many people are willing to volunteer if a peer invites them, but the church is still relying on events (like Sunday services) to encourage serving. In fact, 81 percent of Millennials prefer to be invited by a friend while only 43 percent would prefer to be invited through an event. Instead of encouraging people to tap the shoulders of their friends, we’re still relying on platform announcements and bulletin ads to fill volunteer roles.
  • Far more Millennials prefer to give online, but in the church we primarily focus on giving in-person. Less than half of Millennials prefer to give in-person while 70 percent prefer online. Do you have an intentional, ongoing strategy to encourage online giving? If not, you’re probably not engaging adults ages 20 to 35.
  • The number one reason Millennials have never given to a non-profit using their smartphones is because they’ve never been asked. Most churches, of course, have never even considered asking for donations using smartphones. We’re still discouraging people from using their phones in services, rather than acknowledging that most people have smartphones and tablets with them for Bible reading, giving, note taking, etc. We are still handing out paper bulletins and assuming people will write a check.

Instead of blaming young adults for not engaging in our ministries, it’s about time we start taking some responsibility. Our strategies and systems are broken. The Gospel message doesn’t need to change, but the methods we use to reach people for Jesus has to reflect our current environment.

There’s a reason why churches and denominations are in decline. We continue to be religious about using the same methods hoping and praying they’ll somehow generate different results. That’s a recipe for decline and ultimately death.

Of course, we’d rather be comfortable in our own preferences than take risks that may help us reach the next generations. And, that’s another reason why churches are stuck.

 Read more from Tony here.
Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Tony Morgan

Tony Morgan

Tony is the Chief Strategic Officer and founder of TonyMorganLive.com. He’s a consultant, leadership coach and writer who helps churches get unstuck and have a bigger impact. More important, he has a passion for people. He’s all about helping people meet Jesus and take steps in their faith. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). With Tim Stevens, Tony has co-authored Simply Strategic Stuff, Simply Strategic Volunteers and Simply Strategic Growth – each of which offers valuable, practical solutions for different aspects of church ministry. His book, Killing Cockroaches (B&H Publishing) challenges leaders to focus on the priorities in life and ministry. His most recent books on leadership and ministry strategy are available on Kindle. Tony has also written several articles on staffing, technology, strategic planning and leadership published by organizations like Outreach Magazine, Catalyst and Pastors.com. Tony and his wife, Emily, live near Atlanta, Georgia with their four children — Kayla, Jacob, Abby and Brooke.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

Clarity Process

Three effective ways to start moving toward clarity right now.