Multisite Church Website Approach 1: Keep It Under One Roof

Multisite church planting has gone mainstream. As goes the church, so goes the website. We’re going to go in-depth with the Universal Website with Multicampus Information approach.

As we stated in the introduction to this series, the advantage to this type of site is having all the information under one digital content roof. It works extremely well in densely-populated areas where events throughout the week are available to all and are less campus dependent.

In most cases, the reasons for going multisite revolve around cost efficiency to broaden reach. Why have people drive 30 minutes to a campus when they can drive five and bring more of their neighbors with them?

If, however, a church is in a densely populated area, and mass transit is readily available, the geographical area to work within is much smaller.

Mutlisite communities like this can “blend together” without the need for developing separate identities for each campus. A member might participate in the men’s ministry at one campus and worship at another. Why? The campus for men’s ministry is closer to their work and the worship community campus is closer to their house. Convenience plays a larger factor in church attendance than most would care to admit.

Here are a few examples to consider as you map out your multisite website. While these churches are located in larger population centers, this approach can also be adapted for smaller communities. (For instance, The Leadership Network released a survey that said the median size today for a multisite church is 1,300 attendees.)

Park Community Church – Chicago, IL

When you click the campus links at the top of the page, Park Community Church shows you a “snapshot” for each location.

Each site displays the latest message, a featured event, contact information, and physical address. Great for gauging which location is most relevant for the user.

 

Redeemer Presbyterian Church – New York City, NY

Redeemer Presbyterian gathers all of their campus information onto one main site. The upper left corner allows users to sift through content for each campus using tabs. The benefit of this approach having all church-related content under one “roof.” The URL is fantastic as well!

 

Woodlands Church – Woodlands, TX

Woodlands Church lists all of their campuses on one page, giving the addresses, phone numbers, and service times for each location.

Once you’ve located a campus that works, you can view the events for that location. Best feature? The ability to filter events by ministry areas. This approach keeps users in one location, cutting down on distraction and location confusion.

Conclusion

If you’re looking for an easy to way to start with a multisite church website, this approach may be best for you. Leave the microsite and stand-alone site planning for later.

Read the Introduction to this series here; read Part 2 here.

Read more from Justin here.

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Justin Wise

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In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 
Thank you for this article! I'm the pastor of a small church. My gifting is in teaching and we are known for aiding Christians in becoming Biblically literate. Visitor's often comment on God's presence being very real in our services. But we just don't seem to be growing. I have some soul-searching, etc. to do and this article provides some solid ground from which to proceed. Thank you again.
 
— Jonathan Schultheis
 

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