Say It Again: You Can Never Repeat Your Vision Too Much

And again I say unto you, it is easier for a camel to go through the eye of a needle, than for a rich man to enter into the kingdom of God.
Matthew 19:24

I find it interesting that Jesus would have to say anything again. You would think that the Son of God wouldn’t have to repeat himself for people to get the message. Once should have been enough.

But throughout the gospels there are instances where Jesus finds the need to say something again, and he then either builds on something he had said before or gives it a slightly different interpretation. It’s the same essential message. Only expanded, clarified, or taught in a new way.

I think Jesus knew something that every leader has to grasp: you can never repeat your vision too much. There isn’t a single leader who has cast their vision enough. No matter how many times you’ve said it, there’s always someone out there who hasn’t gotten it. Or someone who has lost it.

No one can hold onto any vision indefinitely without reinforcement and repetition. It doesn’t matter how compelling it is. Was any vision ever more compelling than the one Jesus laid out? Yet even he found the need to say it again.

And you’re going to need to as well.

People inevitably lose sight of why they’re doing what they’re doing. They get distracted by the practical realities of getting their work done. They lose the enthusiasm they had when the vision was fresh in their minds.

It happened to the disciples who were with Jesus day and night for three years. So it’s definitely going to happen to people you see for only a few hours a day. Or in the case of pastors, only once or twice a week.

This doesn’t mean you simply have to verbally state your vision or mission statement over and over to your people. You can repeat yourself without being repetitive. Find fresh ways to cast the same vision you have been casting for years. Explore new angles from which you can communicate the heartbeat of your church or organization.

You might have an incredible vision that has the potential to ignite passion in people’s souls and move them into action. Be excited about it. Be thankful for it. Never compromise it.

But it isn’t better than Jesus’. If Jesus had to repeat himself, what makes us think we can do anything less?

No matter how compelling your vision is, say it again.

Want to learn more about communicating your vision – over and over? Connect with an Auxano Navigator and start a conversation with our team.

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Steven Furtick

Steven Furtick

Pastor Steven Furtick is the lead pastor of Elevation Church. He and his wife, Holly, founded Elevation in 2006 with seven other families. Pastor Steven holds a Master of Divinity degree from The Southern Baptist Theological Seminary. He is also the New York Times Best Selling author of Crash the Chatterbox, Greater, and Sun Stand Still. Pastor Steven and Holly live in the Charlotte area with their two sons, Elijah and Graham, and daughter, Abbey.

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

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