Simple Steps to Social Media Success

I recently came across the infographic below at in an article related to the customer service woes of Cracker Barrel and United Airlines that I mentioned on the blog.

While many of you may see the principles and stats in the infographic relating to the business side of customer service, there are several items applicable and translatable to local churches. Here are just four of them:

  1. Our perception of our church may not match our community’s perception of our church. There’s a massive difference in the amount of companies (80%) who believe they offer great customer service and what the actual public thinks (8%). Is there an imbalance regarding your church’s reputation? Do you truly know how your church is viewed in the community? Is your church really “the friendliest church in town” like you think it is?
  2. Experiences your members have at your church should make them want to invite others to join them there. When we have a great experience or great meal at a restaurant, we tell our friends. Does the weekly worship service, the community built in small groupsor the life-change experienced on mission with those in your church motivate members to tell others about it? Are your members walking billboards for your church and their Savior?
  3. Leaders and staff should be responsive to questions or comments from members. If your staff is involved in the daily lives of members, there will naturally be ongoing conversations about what’s going on in the church. Do your members feel informed and involved in the decisions of the church? Or do they feel like things are run behind closed doors?
  4. Communications from your church should be personalized as much as possible. When your church sends out emails or mailings, the information that is being shared should convey warmth and fondness. Personalization of communications can make the difference in people understanding and retaining the information or ignoring it completely. Is your welcome letter to guests personalized? Do you tailor messages to different groups or do you blast out information regardless of who the audience is? 

I understand there is a difference in customer service and communication to church members and guests. I also realize church members shouldn’t have a customer mentality. But this infographic below sheds quite a bit of light on some simple practices that can be adapted for churches that will allow them to communicate more effectively with their members.

What other takeaways can you infer from the infographic below? Does your church already do some of these?

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Thom Rainer

Thom Rainer

Thom Rainer is the president and CEO of LifeWay Christian Resources.  Prior to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism.  He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary. In addition to speaking in hundreds of venues over the past 20 years, Rainer led Rainer Group, a church and denominational consulting firm, from 1990 to 2005. The firm provided church health insights to over 500 churches and other organizations over that period. Rainer and his wife, Nellie Jo, have three grown sons: Sam, Art and Jess, who are married to Erin, Sarah and Rachel respectively.  The Rainers have six grandchildren: Canon, Maggie, Nathaniel, Will (with the Lord), Harper, and Bren. He is the author of twenty-four books, including Breakout Churches, Simple Life, Simple Church, Raising Dad, The Millennials, and Essential Church.  His latest book, Autopsy of a Deceased Church, was released in 2014 by B&H Publishing Group.

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