Using Social Media to Make Change: What Pastors Can Learn from Arab Spring and Occupy Fall

Social media has started a revolution in how people connect, learn and communicate, and its effects cannot be undone.   – Brian Solis

In 2011, the world was introduced a powerful uprising in the Middle East that would later become known as the “Arab Spring.” Facebook, Twitter and YouTube served as the nervous system of shared repression and fed the rise against tyranny.

A few short months following the Arab Spring, the Occupy movement emerged to rally consumer discontent to protest against big businesses, corrupt financial industries, and rising unemployment.

While history books will pay credit to social networks for their role in aligning restlessness with revolt throughout the Arab Spring and Occupy movements, what’s important to not overlook or underestimate is the shared experiences and sentiment of people. It is people, not networks, who bring about transformation.

Leaders must demonstrate why their vision is important, and articulate how they will lead us toward something more substantial than we know today.

Most notably, social media is helping to facilitate real world revolutions by bringing together passionate people around social platforms to organize efforts and achieve desired outcomes.

And through each, the world learns the importance of Facebook, Twitter, YouTube and other emerging networks in our society. As the old saying goes, “we ain’t seen nothing yet.” Change is in the air and the ties that bind are formed through the relationships between people who share online connections, experiences, and real world aspirations.

Thought leader Brian Solis has written a manifesto for change, to bring about evolution or revolution for what it is you believe in, for what it is you wish to change in your world. This was written to spark your rallying cry. His intention was to help you unlock what it is you already possess, a vision to see things differently, the way they should be, and a heart to inspire those around you to bring your vision to life.

We are no longer bystanders. It’s time to take a stand. You are an activist for transformation. You are the change agent your organization or cause so desperately needs.

To help lead transformation and change, Solis has developed 10 steps through which a leader can become motivated and aligned with the new mission and vision.

Look in the mirror and you will see change staring back at you. And as they say, objects in the mirror are closer than they appear.

Download Brian’s manifesto on transformation here.


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Brian Solis

Brian Solis is principal at Altimeter Group, a research based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

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