Strategize Your Way to Better Communication

Communication is a key component to leadership. If you are communicating, then you are leading in some way. Here are five principles that you can begin using immediately to help you communicate, and thus lead, better.

  1. Use positive language. Draw people to your point by inspiring them. If you paint a brighter future, people will desire to listen and follow. A quick listen to great speeches like Lincoln’s Gettysburg Address or Martin Luther King Jr.’s “I Have a Dream” speech faced the difficulties of the present day. But they also move on to describe the promise of something greater.
  1. Avoid alarmism. Leading through times of crisis is necessary. Creating a constant environment of crisis is demotivating. Eventually, if every circumstance is a cause for alarm, people will stop listening and simply give up hope. Change is inevitable and and it is always accompanied by a cost. However, you can help people through it by not sounding the crisis alarm with your language.
  1. State how it is easy to understand what we are doing. The constant use of phrases like “This is tough to understand” or “This will be hard for some people to do” becomes principles to follow rather than warnings to help. Instead, as you prepare, plan out simple steps for everyone listening to follow through on easy actions.
  1. Use more simple words. Speakers and leaders read so much on the subject matter in which they lead that the natural tendency is to get bored with the standard language and a slight obsession with new words that accompany their discipline. Remember that your audience has not done the same. It is fine to introduce a new vocabulary to your audience but you must do so in such a way that it does not distract from your core message. Instead, use more simple language than complex so that you are immediately and easily understood.
  1. Tell great stories. Everyone loves a great story and stories are everywhere. You can write an original illustration, adapt a real-life situation, use a historical narrative, or find something from the recent news headlines. Telling great stories will help the audience connect all of the principles you teach to the every day life that they lead.

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ABOUT THE AUTHOR

Philip Nation

Philip Nation

I serve as the pastor at First Baptist Church of Bradenton, Florida and frequently speak at churches and conferences. I earned a Master of Divinity from Beeson Divinity School and a Doctor of Ministry from Southeastern Baptist Theological Seminary. In 2010-2012, I was the national spokesperson for the Back to Church Sunday campaign from Outreach. Over the years, I’ve served as a pastor, minister of education, and a church planter. In 2016, I published Habits for Our Holiness: How the Spiritual Disciplines Grow Us Up, Draw Us Together, and Send Us Out with Moody Publishers. I’ve coauthored two other books: Compelled: Living the Mission of God and Transformational Discipleship: How People Really Grow. I was also the general editor of The Mission of God Study Bible. Along the way, I have written the small-group studies Storm Shelter: Psalms of God’s Embrace, Compelled by Love: The Journey to Missional Living and Live in the Word, plus contributed to The Great Commission Resurgence: Fulfilling God’s Mandate in Our Lifetime.

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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