6 Essentials of Vision Casting as Modeled by Martin Luther King

His Dream Became a Reality

Over 50 years ago, Martin Luther King delivered his electrifying “I Have a Dream” speech from the steps of the Lincoln Memorial during the March on Washington, which became a flash point for a movement.

The legend endures beyond memory from a dwindling number of witnesses, but no one alive that day anticipated its sweetly patriotic glow.

– Taylor Branch

King’s speech is rightly remembered as one of the greatest speeches in American history. But few people remember that King stood on those same steps at the Lincoln Memorial 6 years earlier, with many of the same civil rights leaders present, and failed to rally the people.

What was the difference?

Vision.

Departing from his carefully written speech after only a few lines, King paused before continuing on with what are surely four of the most famous words uttered:

I Have a Dream…

 

Martin Luther King saw himself as a vision caster on that day – a connector not only to how clearly he saw current life but more importantly, how to get to the next immediate future.

As a church leader, you are a vision caster too.

The language of vision casting employs metaphor and story, but your vision has to have a qualitative element as well. There are six essential elements leaders should include for moving people forward in achieving their vision:

> Common DenominatorDo you build an emotional connection based on shared history? Great vision casting moments start by looking back momentarily before looking forward.

> Burning PlatformDo you frame the larger need and speak to the fear of loss? The greatest mistake in vision casting is not recognizing that vision is always a solution to a prior problem.

> Golden TomorrowDo you promise a better world in which people will want to live? Stop vision casting to make the church better and show people how the church makes life better.

> Wake-Up CallDo you create urgency and induce action? The vision casting moment must remind people why action is required today.

> Mind StretchDo you enlarge faith and challenge the imagination with audacious, God-sized goals? Without a mind-blowing goal in front of them, your people will never have a reason for risk taking, collaboration, and heroic sacrifice.

> God SmileDo you clarify your biblical basis and show how God’s heart is pleased? The vision should be dripping with allusions to Scripture and the unquestionable history of God’s work among the local community.

Auxano Founder Will Mancini created a tool to help leaders like you evaluate your vision casting. Called the “Spider Diagram,” it will help you evaluate your vision casting communications on the six points listed above.

SpiderDiagramPDFFor each essential, the tool has a line to score on a scale of one to five (one being poor, toward the center; five being excellent, near the outer edge). As you measure your vision casting exercise, connecting the scores can plot the vision effectiveness. The ideal is that the vision makes a “wheel” that can roll smoothly.

In honor of Dr. King’s vision, and as an exercise in evaluating an excellent example of a vision casting speech, use the Spider Diagram tool below while listening to the “I Have a Dream” speech.

 

 

Great communicators create movements.

>> Download the Spider Diagram here.

>>Watch Dr. King’s I Have a Dream speech.

 

 

 

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ABOUT THE AUTHOR

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

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Sorry, the author of this content has removed the links at the original source!
 
— VRcurator
 
The hypertext link is broken for the pdf download - can it be fixed? Thanks!
 
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What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
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Clarity Process

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Church Communication Hero: Martin Luther King, Jr.

Martin Luther King Jr. is perhaps the greatest champion for social change in 20th century America. He was also a Baptist minister.

He led a congregation, like many of you.

He sat through church business meetings, like many of you.

He worked to share the story of the gospel with his community, like many of you.

It’s somewhat revisionist and a little demeaning to call his work marketing, but in some small ways it was. He shared a message with his community and nation that ultimately spoke of the gospel story of freedom and redemption. He obviously didn’t use postcards and Facebook and sermon graphics, but he did use marches and rallies and non-violent protest.

More the rest of the story here.

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ABOUT THE AUTHOR

Kevin Hendricks

Kevin Hendricks

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, three kids and two dogs. He runs his own freelance writing and editing company, Monkey Outta Nowhere. He’s been blogging since 1998, tweeting since 2007 and generally enjoys being a web geek. After growing up in the distant suburbs of Detroit he moved to St. Paul, Minn., to attend Bethel College (now University). He graduated in 2000 with a degree in writing and a minor in art, got married and started a job with the Billy Graham Evangelistic Association—all in the span of two weeks. In 2004 he began his journey of self-employment, which nicely complements his introverted nature.

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COMMENTS

What say you? Leave a comment!

Recent Comments
Sorry, the author of this content has removed the links at the original source!
 
— VRcurator
 
The hypertext link is broken for the pdf download - can it be fixed? Thanks!
 
— Steve Elliott
 
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 

Clarity Process

Three effective ways to start moving toward clarity right now.