The Missional Value of Being Constant

It is one thing to have a mission and quite another to have a missional lens, where all activity is viewed through the lens of that mission, where all decision-making is filtered through the lens of the mission. It is one thing to have a mission hanging on the wall and another to work hard to align activity to that mission.

At the beginning of each calendar year, I remind our team of our mission and values, our identity that is beneath all the activity. I know the reminders are redundant, but redundancy is important in communication of mission and values. I recently met with all the managers and directors of the Resources Division at LifeWay, the division I am responsible to lead. We have nearly 650 employees in the division, and they all report to the leaders who were in that room. For five years we have lived with the same mission and values and have seen the impact on the culture of being crystal clear about our identity. As I shared recently, we have been intentional about driving mission and values into our culture. I asked our team about the impact of living with the same mission and values for a sustained season, and we identified many wins, including:

1. Attracting the right players

If mission and values are not part of the hiring process, you don’t really have a mission and values. You merely have a statement on a website or a brochure. When you really have a mission, it becomes central in recruiting. And because it is central, the wrong players are more likely to be filtered out and the right players, those already aligned, are more likely to surface.

2. Mutual accountability

When mission and values are really in a culture, the leaders are not the only ones holding people accountable. The whole team views the work through the lens of the mission and the values, and the culture holds people accountable. People remind each other of the values, and violations are called out because people want to protect the culture they love.

3. Increased enthusiasm

When tasks are viewed through the lens of mission, the enthusiasm that drives the execution increases. On the contrary, when people don’t see how tasks they are fulfilling are connected to a grand mission, the tasks feel more mundane and less meaningful.

4. Unity around mission

There is strength in a diverse team, particularly when the people are united around a mission that transcends the differences. People can only unite around a mission and values when they are continually made clear.

It is challenging to live with the same mission and values over a sustained period of time as we can so easily drift from rooting our activity in our identity. But doing so is well worth it.

Learn more about the importance of viewing everything through your mission lens. Connect with an Auxano Navigator today.

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Eric Geiger

Eric Geiger serves as the Vice President of the Church Resource Division at LifeWay Christian Resources. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

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What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

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