Taking Your Vision Public, Step 1: Articulating Your Church’s Vision

You can’t take your vision public until you’ve articulated your vision. Seems like that should go without saying, right? Kind of like the assumption that you’ve got to fill the pool before you’re going to dive in. But you’d be surprised how many churches and organizations have never taken the time to understand and articulate their unique calling from God. Or maybe you wouldn’t be surprised…because you’ve been a part of them before. Maybe you’re leading one right now.

I’ve been writing and speaking about assessing and articulating vision for years now, so I’m not going to try to summarize Church Unique here. Instead, I’d like to share a couple of pieces of my recent experience in leading Vanguard University through the Vision Frame process. Over a period of about nine months, I facilitated an assessment and articulation process for a group of Vanguard’s key leaders. Each month, we would spend a day or two together, wrestling with different aspects of their Vision Frame to more clearly articulate the unique mission God has given Vanguard. I was honored to work alongside these committed, passionate leaders who have dedicated their lives to Christian secondary education.

By using Vanguard as an example, I’d like to answer the question I am most frequently asked about the Vision Frame process.

Why does it take so long to articulate vision clearly?
Many people assume that clarity means simplicity. That’s not usually the case. The best kind of clarity—clarity that provides fuel for the organization—is only find by slogging through the complexity. Only after wading into the complexity of organizational history, internal dynamics, multiple priorities, personal callings, and, most importantly, listening for God’s voice together, can a leadership team emerge with unified clarity. If you just want a nice mission statement, you can do that in a couple of hours. If you want a fully-formed vision that fills your leaders with an unquenchable fire to do whatever it takes for the cause…it will take a big longer. You can’t microwave clear, compelling vision. Period.

With Vanguard, there were many complex issues that needed to be discussed openly and honestly in the process. We included key people from these different constituent groups (faculty, staff, administration, etc.) in the core team, but at significant points in the process, we needed to hear from the wider group as well. In order for us to be able to move forward confidently, it was absolutely critical to hear the voice of the larger group. And (this is important), we had to be willing to go back and make adjustments to the way we had articulated things based on their input. There are times when a leadership team must listen and adjust and other times when a team needs to set the direction clearly, inviting everyone to join in. A wise leader knows which is which and leads accordingly.

Do you see why it takes longer than you think to fill the pool with a clearly articulated vision? You’re going to need people to help you maintain the pool and invite others to jump into the pool in the future, so you can’t do it all yourself. Articulating vision clearly is a collaborative effort, not an individual task.

Vanguard’s Vision Frame
After months of work with Vanguard, here’s the result…their Vision Frame. Over the next few posts in this series about Taking Vision Public, it’ll be important for you to have their Vision Frame in mind so that you can see how all the different pieces work together and are built on this foundation.

Equipping students for a Spirit-empowered life of Christ-centered leadership and service.

Truth – We pursue truth by knowing Christ who is Truth.
Virtue – We honor God by committing ourselves to the person and model of Jesus Christ.
Service – We develop our talents to their potential and discern God’s purpose for our lives.

Cultivating the Spirit-empowered life in Christian experience and service
Promoting academic excellence that integrates faith and life
Providing professor-mentors in a dynamic community environment

Spiritual vitality
Academic excellence
Institutional health

As a part of articulating the Measures, we developed what we called the Vital 9, a grid of more specific mission marks in the life of each student. The Vital 9 were developed by placing the values on one side of the grid and the measures on the other side of the grid and describing the resulting attitudes and attributes that Vanguard wanted to see in each student.

This Vision Frame articulated the unique vision and approach of Vanguard, filling the pool with clear, refreshing water. That meant it was time to move on to the next step of vision-soaked communication…the tagline. We’ll cover that next time.

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Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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Recent Comments
I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
"While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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