The 5 C’s of Social Media Dominance – Part 4

In previous posts, we talked about the first three C’s of social media dominance: contentcontext, and clarity. Today let’s talk about:

4. Consistency

Two years ago, the readers of my blog Stuff Christians Like raised $60,000 to build two kindergartens in Vietnam. It was an incredible experience, and it firmly cemented in my mind the power of what a generous community can do online.

The Atlanta Journal Constitution wrote an article about the first kindergarten, and the headline was, “Blogger raises $30,000 in 18 hours.” Technically, that headline was true, but the headline should have actually read, “Blogger raises $30,000 in 18 months.”

That’s how long it really took to raise the money. For 18 months, I consistently wrote Stuff Christians Like. I poured in a million words of the best ideas I could think of into the conversation with readers. Day after day, post after post, with consistency, I jumped into the discussion happening on Stuff Christians Like.

And I had written a different blog for a year before I started SCL. I didn’t show up one day out of the blue and say, “Hi, my name is Jon. You’ve never heard of me. Give me money for a kindergarten,” but sometimes we think that’s how social media works. We watch certain ideas go viral and think our business, cause, blog should go viral too. We want social media to be a silver bullet. Here’s the truth:

Social media isn’t a silver bullet. It’s a million free bullets.

If you use them with consistency and clarity, you can change the world.

If you try something for a month, though, and give up, you won’t change the world. If you write a blog for 90 days and quit, you won’t change the world. If you fool around with Twitter for a week and then stop, you won’t change the world.

It takes time.

It takes grind.

And it takes a commitment to consistency.

In the old school, “Who? What? When? Where? Why?” model of journalism, content is the “What?” context is the “Where?” clarity is the “How?” and consistency is the “When?”

When will you share your message?
When will you reach out to people?
When will you keep writing, blogging, and tweeting even when the results you’re looking for aren’t there?

In the final part of this post, we’ll talk about the fifth word, “Community.”

Read Part 3 here; read Part 5 here.

 Read more about Jon here.
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ABOUT THE AUTHOR

Jon Acuff

Jon Acuff

Jon Acuff is the Wall Street Journal best-selling author of Quitter and Stuff Christians Like. He speaks to businesses, colleges and nonprofits. He lives with his family in Nashville, TN.

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COMMENTS

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Recent Comments
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
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Where may I purchase the Church Unique kit?
 
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