The Art of Vision

VISION = a preferred future – everybody has vision = HOPE

What vision can do for you

  • it gives you a clear picture of what you want and what not.
  • the clearer the vision, the easier to say yes or no.

What vision can do for people around you

  • it gives purpose
  • it gives belonging
  • it gives meaning
  • it gives direction

Creating a vision

  • keep it simple (it takes time to make it simple)
  • it needs to be memorable = portable
  • it can’t be complete (the larger the audience the simpler the vision)

Communicating a Vision

  • repeat it (everybody needs to know the vision in order to have every job motivated)

Careful If you want to create a complete vision statement, it will be too long. If you say everything you say nothing. Here are two good examples

  • Bono: make poverty history!

As a rock star, I have two instincts, I want to have fun, and I want to change the world. I have a chance to do both. Bono

  • Obama: Yes we can!

Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek. Barak Obama

I often hear leader say: “my people are not motivated, not committed”. It’s only because vision is not comunnicated clearly and often enough.

A vision needs to be emotional

  • what is the problem?
  • what could the future look like?

Practical

  • produce a 120 sec. video with your vision
  • stand in front of people and say what you see (again and again)
  • live your vision (smoke what you sell)

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ABOUT THE AUTHOR

ND Strupler

ND Strupler

I was born in Zurich, Switzerland 1973 and lived in Switzerland and the USA. I am married since 1994 with Sophal Strupler. Proud father of 2 beautiful kids. (Noa Noëmi 2000, Kimo 2002). I love to inspire & maximize leaders. I like photography, social media + communication. I am creative, innovative and enjoy life with God. I have a clear vision to change culture. The most effective way to change culture is through healthy communities that reflect the love of God in everyday life. And that’s why I love to help leaders plant new life-giving churches. (ICF Movement)

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COMMENTS

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
— Debra
 
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 

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