The Culture Around Your Church Determines How Best to Reach It

What makes Christianity contagious?  We are sufficiently familiar with some of the answers: Contagious Christianity is imaginative, engaging, enthusiastic, and growing. Those four ways we know; but three others warrant some explanation.

Cultural Relevance

Culturally relevant expressions of Christianity are much more contagious than culturally alien expressions.  The very early Christian movement had to schedule its first “council” to clarify and settle this important strategic principle.  The first constellation of house churches—in Jerusalem, led by James, constituted a culturally Jewish expression of Christianity.  Most (or all) of the believers in Jerusalem were Jews who affirmed Jesus as the promised Messiah.  Keeping Judaism’s Sabbath laws and customs, and worshiping in Aramaic, were completely natural to them.  Gentiles were very welcome in the Jerusalem church, if they submitted to circumcision, gave up their Gentile culture and adopted Jewish ways, and learned the Aramaic language.

There was, however, a problem.  Up north in Antioch, Gentiles were becoming disciples and were not submitting to circumcision, and so on.  So, as reported in Acts 16, James called a meeting in Jerusalem to settle the matter once and for all. Paul advocated that the faith should not impose one language and one set of customs on other peoples; the faith was called to adapt to every tongue and culture on the face of the earth.

Paul’s case prevailed, and the principle of (what came to be called) “indig­enous” Christianity became the policy of the early Christian movement.  Acts 16 reports the most important decision ever made to facilitate the expansion of Christianity—in every cultural context, in every age.  But it would be an under­statement to say that the Church has not consistently followed the policy.

Often, the Judaizing principle operates in more informal ways, short of official policy, in which Christian leaders simply assume that a specific dialect, and a sub-culture’s customs and aesthetic, are necessary for Christian expression and experience.  This was one problem that John Wesley observed in his Church of England in the eighteenth century.  The “common people” did not speak establishment Christianity’s language. They did not dress, conduct themselves, and enjoy the same kind of music that characterized polite, refined “Christian” society.  How could such people become “real Christians?”  You know the rest of the story.  Methodism’s approach began on the people’s turf, and the approach adapted to the “common people’s” style, language, aesthetics, and music, and a contagious movement emerged—of, by, and for the people that establishment Christianity had written off as unfit for Christianization.

We should not assume, in most of our churches, that we are at all past that problem today. Many secular people are not like  “good church people,” culturally, and they do not understand stained-glass voices and ecclesiastical jargon.  In case you have not noticed, among the unwashed pagan masses, there is no epidemic interest in eighteenth century pipe organ music!

As Jesus, in the Incarnation, took on Galilean culture and spoke Galilean folk-Hebrew, so his Body the Church is called to extend such incarnational expressions to every people.  Then Paul modeled the way, as he became “all things to all people” that “some might be saved.”   The indigenous principle can be stated in one sentence.  Each people’s culture is the natural medium for expressing God’s revelation to them.

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George Hunter

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Recent Comments
What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
— Debra
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
— Laurie
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
— Michael Lukaszewski (@mlukaszewski)

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