The Laws of Subtraction: How to Innovate in the Age of Excess Everything

“Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there’s too much of the wrong stuff, and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking.

Welcome to the age of excess everything. Success in this new age looks different, and demands a new and singular skill: Subtraction.

Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly—and the discipline to refrain from adding it in the first place.”

Click here to download Matthew’s Change This manifesto on “The Laws of Subtraction.”

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ABOUT THE AUTHOR

Matthew May

In addition to The Laws of Subtraction, Matthew E. May is the author of four previous manifestos. He is also the author of three awardwinning books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi Strategy. A popular speaker, creativity coach, and close advisor on innovation and design strategy to companies such as ADP, Edmunds, Intuit, and Toyota, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles.

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Sorry, the author of this content has removed the links at the original source!
 
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The hypertext link is broken for the pdf download - can it be fixed? Thanks!
 
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What happens when u dont have a meeting place any more. And u was forced out because the buliding wasnt available any more.
 
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