Unsame Your Ministry Vision, Part 2

What they are really saying is…

“We want more of the same thing the same way.”

Or to spell it out a little more…

“We want more of the same thing (people in attendance) the same way (with our existing worship and program offerings).”

Let’s unpack what this means even further. When a leader tells me that they want more people, they are usually NOT saying two things.

First they are typically NOT asking for a different result. The result they were looking for yesterday was more attendance. The result they are looking for today is more attendance. And without intervention, the result they will be looking for tomorrow is more attendance. That’s the first way the hidden default switch works. We don’t naturally look for fundamentally new, different or better results, but more of the same of what we commonly measure.

Second the leader is typically NOT asking for a different strategy or revised ministry model. They already have worship offerings and some arrangement of additional classes, groups and events. The second way the hidden default switch works is by reinforcing the assumption that the same results will come in the same way. That is, the leader is not really exploring or imagining a fundamentally new or different or better model.

So the hidden vision switch reveals two default mindsets in most conversations about church vision:

Default Mindset #1: More attendance is our primary desired result.

Default Mindset #2: Our ministry model doesn’t need to change.

So what’s at stake for you?

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

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Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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