Vibrant Community: The Secret DNA of Every Church

Brands like Apple, Zappos, and Southwest Airlines understand that the thing that makes an organization great is the vibrant and passionate community it creates. It doesn’t just happen. It is intentionally cultivated. Apple didn’t get lucky because one day people decided to wait for days to buy the new iPhone. Southwest’s founder, Herb Kellerher, realized that creating a vibrant culture is something his organization had to focus on every day.

The good news for church leaders is you have the opportunity to create the same type of vibrant culture these organizations have created, if not a stronger one. But as every church leader knows, it’s not that easy.

Vibrant community: The secret DNA of every church

A few weeks ago, Church Community Builder had the opportunity to host Aaron Fortner, an expert in city planning and community building, as part of our webinar series. During the webinar, Aaron explained the fundamental principles of vibrant communities and how churches can go about creating them

If you want to build the type of vibrant community in your church that creates a multiplying effect outside the walls, here are seven things you need to know:

  • Community is a verb. Most churches think of community as a noun. They think that just because they plug people into a small group, there’s community. However, community is a dynamic movement. It doesn’t just happen because your church builds a place for it. It takes intentionality to lead people into community through action.
  • Vibrant church communities connect people to people, not just to the church itself. When the church is ineffective, it is a crowd of people meeting together on a regular basis. When effective, it is a tribe of believers that is connected to a vision that is bigger than themselves.
  • Vibrant communities have a singular focus with widespread reach. The vision and goal of vibrant communities should always simple and easy to understand. At the same time, the focus needs to resonate with a lot of people in order for the community to grow.
  • If you want your church to become a vibrant community, you must be fiercely consistent and pleasantly surprising. Consistency builds trust in your community. Your members can believe that you’re going to do the things you say you’re going to do. At the same time, consistency can become boring. That’s why it’s equally important always look for ways to challenge the status quo and surprise your community.
  • If you don’t get your community strategy right, the things you’re doing won’t last. your community-building efforts should always invite people into something that’s bigger than themselves. That’s the end goal. If you don’t focus on that, the things you’re doing won’t last.

Everything your church does, from discipleship to outreach, depends on the vitality of the community among your members. If you want a deeper look into how your church can create the type of vibrant community that your neighborhood or city notices, we’ve recorded the entire webinar here.

What is your church doing to create a vibrant community that transcends even the most popular brands?

Read more from Steve Caton here.

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ABOUT THE AUTHOR

Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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COMMENTS

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Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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