Vibrant Community: The Secret DNA of Every Church

Brands like Apple, Zappos, and Southwest Airlines understand that the thing that makes an organization great is the vibrant and passionate community it creates. It doesn’t just happen. It is intentionally cultivated. Apple didn’t get lucky because one day people decided to wait for days to buy the new iPhone. Southwest’s founder, Herb Kellerher, realized that creating a vibrant culture is something his organization had to focus on every day.

The good news for church leaders is you have the opportunity to create the same type of vibrant culture these organizations have created, if not a stronger one. But as every church leader knows, it’s not that easy.

Vibrant community: The secret DNA of every church

A few weeks ago, Church Community Builder had the opportunity to host Aaron Fortner, an expert in city planning and community building, as part of our webinar series. During the webinar, Aaron explained the fundamental principles of vibrant communities and how churches can go about creating them

If you want to build the type of vibrant community in your church that creates a multiplying effect outside the walls, here are seven things you need to know:

  • Community is a verb. Most churches think of community as a noun. They think that just because they plug people into a small group, there’s community. However, community is a dynamic movement. It doesn’t just happen because your church builds a place for it. It takes intentionality to lead people into community through action.
  • Vibrant church communities connect people to people, not just to the church itself. When the church is ineffective, it is a crowd of people meeting together on a regular basis. When effective, it is a tribe of believers that is connected to a vision that is bigger than themselves.
  • Vibrant communities have a singular focus with widespread reach. The vision and goal of vibrant communities should always simple and easy to understand. At the same time, the focus needs to resonate with a lot of people in order for the community to grow.
  • If you want your church to become a vibrant community, you must be fiercely consistent and pleasantly surprising. Consistency builds trust in your community. Your members can believe that you’re going to do the things you say you’re going to do. At the same time, consistency can become boring. That’s why it’s equally important always look for ways to challenge the status quo and surprise your community.
  • If you don’t get your community strategy right, the things you’re doing won’t last. your community-building efforts should always invite people into something that’s bigger than themselves. That’s the end goal. If you don’t focus on that, the things you’re doing won’t last.

Everything your church does, from discipleship to outreach, depends on the vitality of the community among your members. If you want a deeper look into how your church can create the type of vibrant community that your neighborhood or city notices, we’ve recorded the entire webinar here.

What is your church doing to create a vibrant community that transcends even the most popular brands?

Read more from Steve Caton here.

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Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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Recent Comments
Yea! You fixed it!
— Mr. Troy Reynolds
I just discovered this today and am looking forward to exploring the content on here. It looks like it could be very helpful. Just an FYI - in your paragraph on not putting out B+ material you have a typo. A little ironic. :-) The third sentence begins with "You time" not "Your time."
— Troy Reynolds
I'm lost, to say the least! As a new pastor, taking over a newly started church I have read just about everything there is to learn what I can do to grow the church. I truly beleive that those attending our church are friendly and sincere. So that can't be the issue. I have read all the comments to this article and I feel that most churches will never have a fair chance! We are a VERY small church, so we don't have a children's church (yet). So if a family comes and gets upset that we don't have a children's church for them to put their children into, we lose! We do provide things for their kids to do during the service and even have an option for their kids to be in a different room, if they don't want their kids to sit with them. We are also such a small church that we don't have a worship team/band/etc. Our worship music comes from music videos. The congregation we do have likes it this way, but of course we would love to have a worhsip team. So, if someone comes to our church and is upset that we don't have live music, we lose! The point I am trying to make is that when people come in with preconceived ideas of what a church should be like, they will never find a church home, unless they find a church who's goal is to entertain! Every Sunday our message comes from the Bible, so that can't be a complaint for someone, so instead, people leave the church and never come back because they want more from a church: they don't want friendly people who are following the Word of God; they want a church that give them something (a babysitter for their kid, entertainment, free gifts, etc.) I'm sorry if sound cynical, I truly want everyone to hear the Good News and learn about Christ's love, but if they come in looking for something else, then the church will always lose!

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