What’s Boring for You May Be a Home Run for Someone Else

A challenge for communicators is to continually tackle the work we do, regardless of how fun and exciting it is. Sometimes, it’s downright boring. This is part two of a five-part series tackling boring vs. fun in church communication. 

There are times when we simply have to suck it up and deal with the “boring” to be able to do the “fun” parts of church communication. But grunting through what we don’t like or are not wired to do is not smart for the organization, sustainable for our team or healthy for us personally… even if we have positive attitudes about it.

Read the rest of Kelvin’s post here.

Read Part 1 here.

Read more from Kelvin here.

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I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
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A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
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