You Can’t Love a City if You Don’t Know a City, Part 3

This is part 3 of a series on city research entitled, “You Can’t Love a City if You Don’t Know a City.”

When working in city research, you have to consider what to include. Many important things can and should be studied: language and immigration, poverty, church plants, church closures, parachurch presence, crime, etc. All of these are helpful, but I will try to share what a very basic project could involve. (Tomorrow, I will look again at an example of a church planting study. And, thanks to several comments in the last post as well as a few emails, I will also give you examples of other things that groups study.)

But, let me say at first that such research tends to be a multidenominational, regional effort. In most cases, no one denomination is well-suited to undertake the task. (Unless you are the Assemblies of God in Springfield, MO, where they have their headquarters and two, count ’em, TWO Bible colleges.)

It is not just that doing this research needs multiple denominations, it can actually help build unity and help churches focus on a common mission. Research is an area where churches can naturally partner without many theological concerns (like in church planting, for example).

We have found this works best when a city has a coalition or roundtable of pastors and churches working together, developing a plan, and implementing that research plan. The importance of this group is seen in:

 

  1. Praying together for your city.
  2. Working together to utilize the data and to share it with the rest of the churches in the city.
  3. Mobilizing individual believers, small groups, individual churches and churches working together to meet needs and share Jesus Christ is a task that is bigger than just a few churches.
  4. Determining how to fund the research – this is the equivalent of doing two national studies, only they are being focused on your city. Examples of ways to fund the research:
  • Shared equally by the coalition of churches
  • Shared by an expanded group of churches
  • Donors passionate about the city

As we look at doing city research, we want to have a good look at the churches and the people. For us, we want to create a benchmark survey of residents and a survey of churches. A benchmark study enables us to see if we really are making progress as we reach and serve our community.

For example, many city strategies are filled with enthusiasm about what they think they are doing, but often it is just enthusiasm without impact. They see people doing things, but they have no way to tell if they are making a difference. By tracking things every few years, we can see if we are making progress.

There are many ways to do this, but I will share two: the resident survey and the church survey.

One way to do a resident survey is through a “random digit dial” (RDD) phone survey of residents asking about their interests/affinities, their attitudes about local Christian churches, their religious preference and church attendance, their religious beliefs and specifically if they their about and relationship with Christ.

This provides a reading on the vitality of the churches in that metro area, the receptivity of people to the Gospel, and their affinities. The affinity groups provide tangible entry points that individual believers, small groups, or churches could seek to reach (more on that later). Since around 100 affinities are identified there are many avenues to motivate and mobilize believers to reach the lost right around them.

The church survey can be mailed to all Christian churches in the metro area and asks questions about who the church is reaching (number of new commitments to Jesus Christ and the age, education, ethnicity, and income of attendees), involvement of attendees in ministry, and how the church is seeking to reach people in their community. This helps the local city churches to know who is working in their community.

The end result is to get Christians, pastors, and churches thinking about their context more discerningly. We have found that the research PROCESS actually helps motivate churches for mission. And, to do it together.

It is fascinating to me to see how seldom churches communicate with each other. By surveying the churches, you learn more about who is already at work.

Studies like this enable them to learn who their co-laborers are in the harvest AND what that harvest field looks like.

Read previous parts of this series here: Part 1; Part 2; read Part 4.

Read more from Ed here.

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ABOUT THE AUTHOR

Ed Stetzer

Ed Stetzer

Ed Stetzer, Ph.D., holds the Billy Graham Chair of Church, Mission, and Evangelism at Wheaton College and serves as Executive Director of the Billy Graham Center for Evangelism. He has planted, revitalized, and pastored churches, trained pastors and church planters on six continents, holds two masters degrees and two doctorates, and has written dozens of articles and books. Previously, he served as Executive Director of LifeWay Research. Stetzer is a contributing editor for Christianity Today, a columnist for Outreach Magazine, and is frequently cited or interviewed in news outlets such as USAToday and CNN. He serves as interim pastor of Moody Church in Chicago.

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COMMENTS

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Recent Comments
If someone wants entertainment they're going to the wrong place. Church is not a place for entertainment...or in my opinion a barrage of coffee and donuts. Why are churches today bringing the world INTO them? Then there's the thing with children...age appropriate??? These little guys can pick stuff up in service. Besides Jesus said Suffer little children, and forbid them not, to come unto me: for of such is the kingdom of heaven. Mt. 19:14.
 
— Laurie
 
I love the intentionality here as well as the challenge to look at the data. That's missing so many times. I would like to offer a contrarian's take. Church members and regular attenders have so many ways to get information: Announcements, bulletins, social channels, relationships, and email being among the options. But brand new people are likely going to check out the website and that's it. It might be wiser for churches with limited time and resources to focus their website almost exclusively to guests. This group of people isn't looking for a calendar of events but wants to know about regular programs. They probably aren't interested in watching all of the messages but instead may want to preview one of the services. For the times we need church members to go to websites (sign up for camp, join a group, etc), we're probably better off designing and promoting a specific page rather than cluttering up the homepage.
 
— Michael Lukaszewski (@mlukaszewski)
 
A great question! Unfortunately, the Church Unique Kit is no longer available in print form. We are working on revising it and updating it into an online experience, but that project is at least six months out. An alternative is to come to an upcoming certification class. There is one May 15-18 in Houston, and October 23-26 in Atlanta.
 
— VRcurator
 

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